Local SEO for car dealerships

What to check before you decide

Reviews feed prominence. Volume, average rating, freshness and owner replies all play a part.

Ask for reviews from real customers only, never in exchange for a reward, and answer every review in the owner's voice. The FTC's review rule and Google's policies both ban incentives tied to sentiment.

Then the website. Each location needs a page with its own address, hours, staff, directions and inventory, written for that store.

Model and service pages should say something about your market, not repeat the manufacturer's text with the city changed. Keep pages fast and usable on a phone, mark up the business with local business structured data, and make sure inventory pages can be crawled.

Check basics yourself. Search your name, a model plus your city and a service question, then note what appears. Repeat monthly with the same list and keep the results.

Ask any provider for dated changes to the profile and site in the first thirty days. That work can be checked, and it is the best test of a vendor.

Audit your listings once a quarter by searching the store's name, address and phone number in the major directories and map apps, noting every wrong hour, old number, duplicate listing and closed-store marker, and correcting each at its source, since a single stale phone number on an old directory can send real customers to a desk that no longer exists and quietly undermine the work you do elsewhere.