Car Dealer Social Media Management

What to check before you buy

Compliance sits in three layers. There are advertising rules that apply to prices and financing terms.

There are manufacturer brand and approval requirements for franchise stores. And each platform has its own policies.

Get an answer on who approves a post before it goes out, and how a price or offer is checked against the website, and how sold vehicles come down. Do posts by salespeople and managers go through the same review?

Ask what is reported, too. Reach is not a lead.

Require that calls, forms and messages from social traffic are tracked into the CRM with the source recorded. Vertical video is the format most providers push.

Ask to see examples made for a store like yours, with the real staff, lot and inventory.

Find out how a provider handles comments and direct messages, because that is where leads and complaints arrive. Who replies, and how fast?

How does a message asking about price or availability reach the sales team with the customer's name and the post it came from? A feed that looks active while messages wait unanswered for days works against the store.

Questions to put to every car dealer social media management vendor

• Who owns audiences, accounts and creative?
• How is incrementality measured?
• Can spend and fees be separated cleanly?

Other categories dealers compare alongside Social media & reputation: Dealership websites & CMS, Email, SMS & lifecycle marketing, Digital advertising, SEO, local & AI-search visibility, Digital marketing agencies & managed services, and Marketplaces & lead providers.