Dealer Teamwork MPOP vs PureCars Advertising
Dealer Teamwork on Dealer Teamwork MPOP: Streaming TV advertising delivered through its MPOP technology. PureCars on PureCars Advertising: Omnichannel digital and offline advertising campaigns.
Dealer Teamwork's MPOP and PureCars Advertising both keep dealership advertising current with what is on the lot, but they start in different places. MPOP is described as a patented merchandising platform whose core is dynamic content: lease offers, finance payments and APR information published in real time to landing pages and search ads, with manufacturer disclosures managed for the store and reporting through Google Analytics and Looker Studio.
Choosing between Dealer Teamwork MPOP and PureCars Advertising
PureCars describes omnichannel advertising across Google and Microsoft Bing search, Performance Max, Facebook, Instagram and TikTok, programmatic display, YouTube, connected television, streaming audio, email, direct mail and text, supported by a customer data platform called The AutoMiner, and reports certification in 18 manufacturer programs.
What to check before you choose
MPOP is mainly about the accuracy of offers. PureCars is mainly about the reach of media.
A store that worries about stale or noncompliant payments in its ads would start with the first. A store that wants a broader media plan would start with the second.
Many stores use one for offers and another for media, which makes the connection between them the question: how does an offer published by one reach the ads run by the other?
Ask each company how manufacturer incentive data is sourced and refreshed, who approves an offer and how a disclosure is attached. Ask PureCars who owns the ad accounts, how budgets are set, how co-op is handled and how leads and sales are attributed. Ask Dealer Teamwork how its content is syndicated to the channels the store uses and how a mistake is corrected and logged.
Consider the compliance side with care. Advertising rules differ by manufacturer and by state, and a program approval does not remove the dealer's own responsibility. Ask each firm what review it performs before an ad goes live and what the dealer can see.
Think about the exit too. Ask what data you receive if you leave, in what form, and whether landing pages and ad structures stay with you.
A short pilot with one brand will show how fast each reflects a change in inventory and incentives. Keep the results.
One more point: ask each firm to show a real ad that went out with an incentive and the log that proves who approved it. A store is responsible for what it advertises, whoever built the ad.
Keep copies of what ran each month. If a regulator or the manufacturer asks, the record should be on your desk, not in the vendor's inbox.
That is a small habit with large value. Ask both firms for a sample monthly report from a store of your brand with the dollar figures blurred, and read it line by line to see which numbers you could verify against your own books and which you could not.
Dealer Teamwork MPOP
Dealer Teamwork describes it this way: Streaming TV advertising delivered through its MPOP technology.
Automotive digital marketing covering paid search, search optimisation, dynamic creative and connected-television campaigns.
Dealer Teamwork describes itself as an automotive digital marketing company offering paid search, SEO and local SEO, dynamic creative, and connected-TV campaigns through technology it calls MPOP. Its site says it serves all manufacturers and has certified programs with a number of them.
Who it says it serves: Franchised automotive dealerships across manufacturers.
What Is The MPOP®? - Dealer Teamwork: Merchandise, Personalize & Optimize vehicle & services easier, faster & more cost efficiently with our automotive digital marketing platform.
Sections on that page: What Is The MPOP®?; Automotive digital marketing automation in one patented platform!; Vehicle & service offers that reach customers faster; Connect with car shoppers, anywhere; Generate more sales opportunities; MPOP® Integrations; Frequently Asked Questions – the MPOP®.
About Us - Dealer Teamwork: Our founding partners & leaders are from the automotive & software industries. They are among the most forward-thinking people in the industry.
Sections on that page: About Dealer Teamwork; Superior Digital Marketing Results; Automation Technology; Business Intelligence; Auto Industry Experience; Don't just take our word for it, see what dealers say about us!; Expert Partners, Proven Strategies; Incredible People, Great Culture!.
#1 Automotive Digital Marketing Products - Dealer Teamwork: Dealer Teamwork built an easy-to-use suite of automotive digital marketing products in one platform, the MPOP®. Learn more and get a demo today!
Sections on that page: Dealer Teamwork Marketing Products.
PureCars Advertising
PureCars describes it this way: Omnichannel digital and offline advertising campaigns.
PureCars Advertising runs data-driven paid media for dealers using its CDP and market data to target shoppers. Confirm ad-account ownership and how performance is measured.
PureCars describes itself as a provider of automotive digital advertising services, a customer data platform called the AutoMiner and advertising market data for dealers. Its site says its data covers vehicle inventory movement and competitor performance to guide daily advertising budget decisions.
Who it says it serves: Automotive dealers and the agencies that serve them.
Solutions — PureCars: PureCars provides car dealership's with a complete marketing solution including customer data platform, digital advertising and competitive market data.
Sections on that page: Connecting customers to auto dealers using the most innovative ad technology; Customer Data Platform; Digital & Direct Advertising; Market Insights & Reporting; Partnership powers performance.
Solutions for Agencies — PureCars: PureCars works with agency partners to help deliver advertising solutions. Benefit from OEM program certifications, coop reimbursement and more.
Sections on that page: Give your clients results. Save time on hiring staff. Grow your client accounts.; Advantages of the PureCars Partner Program; Rev share opportunities; Automotive digital advertising expertise; Early access to new (beta) products; Turnkey OEM programs; Sales materials & training; Participation in feedback council.
Customer Data Platform for Auto Dealers — PureCars: The AutoMiner customer data platforms consolidates your customer data, cleanses data and securely stores. Execute effective email, direct mail and advertising.
Sections on that page: All your customer data in one platform – clean, and ready to use; Identify and segment website visitors and existing customers for targeted campaigns; Instant ability to activate your advertising with the cleanest customer data; Increase match rates and better ad targeting; The future of automotive marketing is data; Campaign Channels:; Campaigns Include:.
| Field | Dealer Teamwork MPOP | PureCars Advertising |
|---|---|---|
| Provider | Dealer Teamwork | PureCars |
| Corporate parent | None recorded | None recorded |
| Primary market | United States | US |
| Typical segment | Franchise and independent dealers | Franchise and groups |
| Mapped workflows | Digital advertising | Digital advertising |
| Named offerings on its own site | 5 | 5 |
| Connection records in the directory | 1 | 1 |
Overlap and divergence
Dealer Teamwork MPOP and PureCars Advertising are both mapped to digital advertising.
Dealer Teamwork and PureCars both connect to ProMax, so they sit in the same integration neighbourhood without a listed link to each other. Dealer Teamwork has 1 connection records and PureCars has 1.
Read from dealerteamwork.com, purecars.com. To score Dealer Teamwork MPOP against PureCars Advertising on the same questions, use the demo scorecard.