PureCars Advertising vs Team Velocity Apollo
PureCars on PureCars Advertising: Omnichannel digital and offline advertising campaigns. Team Velocity on Team Velocity Apollo: The customer experience platform.
PureCars Advertising and Team Velocity's Apollo both spend a dealer's media budget, but they package the work differently. PureCars describes omnichannel advertising: paid search on Google and Microsoft Bing, Performance Max and vehicle ads, paid social on Facebook, Instagram and TikTok, and programmatic display, YouTube, connected television, streaming audio, email, direct mail and text messages, supported by a customer data platform called The AutoMiner.
It reports certification in 18 manufacturer programs. Team Velocity describes Apollo as a customer experience platform that joins websites, VIN-based advertising, digital retailing and retention.
Choosing between PureCars Advertising and Team Velocity Apollo
The practical difference is scope. PureCars is mainly an advertising engine.
Apollo is a platform in which advertising is one part, alongside the website, vehicle videos, deal alerts, customer scoring and an assistant that handles chat and voice. A store that already has a website it likes may want only the advertising.
A store that wants one supplier for the site and the ads may prefer the platform. Neither choice is better in general.
What to check before you choose
Ask each company who owns the ad accounts, how budgets are set and how fees are charged: a percentage of media, a flat fee or both. Ask how manufacturer co-op is claimed and who files the paperwork.
Ask how leads and sales are attributed, and whether the reports separate new, used and service campaigns. Ask what data export you receive if you leave.
Check the inventory link. Both describe ads that follow what is on the lot, so ask how quickly a sold car stops being advertised and how the feed from your DMS is monitored. A stale ad is wasted money and a poor experience for a shopper.
Run a test. Give each a small budget for one brand and one month.
Compare cost per lead, cost per visit and, where you can, cost per sale. Keep the reports.
Consider the working relationship as well as the product. An advertising company gives you a media plan and a monthly report, and the day-to-day experience depends on the account manager.
Ask each firm who will run your account, how long that person has done the work, how often you will meet and what the escalation path is when a campaign underperforms. Ask for the average tenure of account managers, because turnover is a common reason agencies disappoint.
Ask what a typical first ninety days looks like and which results the firm commits to reaching by when. If a firm will not commit in writing to any measure, that tells you how it expects to be judged.
Check the speed of change too. Pick a new factory incentive and ask each firm how many hours pass before the ad copy and landing page reflect it. Time one real change and keep the answer.
Ask a reference store how often its account manager changed in the last year, and write down the answer.
PureCars Advertising
PureCars describes it this way: Omnichannel digital and offline advertising campaigns.
PureCars Advertising runs data-driven paid media for dealers using its CDP and market data to target shoppers. Confirm ad-account ownership and how performance is measured.
PureCars describes itself as a provider of automotive digital advertising services, a customer data platform called the AutoMiner and advertising market data for dealers. Its site says its data covers vehicle inventory movement and competitor performance to guide daily advertising budget decisions.
Who it says it serves: Automotive dealers and the agencies that serve them.
Solutions — PureCars: PureCars provides car dealership's with a complete marketing solution including customer data platform, digital advertising and competitive market data.
Sections on that page: Connecting customers to auto dealers using the most innovative ad technology; Customer Data Platform; Digital & Direct Advertising; Market Insights & Reporting; Partnership powers performance.
Solutions for Agencies — PureCars: PureCars works with agency partners to help deliver advertising solutions. Benefit from OEM program certifications, coop reimbursement and more.
Sections on that page: Give your clients results. Save time on hiring staff. Grow your client accounts.; Advantages of the PureCars Partner Program; Rev share opportunities; Automotive digital advertising expertise; Early access to new (beta) products; Turnkey OEM programs; Sales materials & training; Participation in feedback council.
Customer Data Platform for Auto Dealers — PureCars: The AutoMiner customer data platforms consolidates your customer data, cleanses data and securely stores. Execute effective email, direct mail and advertising.
Sections on that page: All your customer data in one platform – clean, and ready to use; Identify and segment website visitors and existing customers for targeted campaigns; Instant ability to activate your advertising with the cleanest customer data; Increase match rates and better ad targeting; The future of automotive marketing is data; Campaign Channels:; Campaigns Include:.
Team Velocity Apollo
Team Velocity describes it this way: The customer experience platform.
Automotive retail marketing platform combining websites, media and CRM activation.
Team Velocity describes Apollo as an all-inclusive customer experience platform that digitizes the car buying and vehicle ownership experience. Its site says the platform connects the customer journey from initial engagement to a final transaction, and presents the company as one team and one platform.
Who it says it serves: Automotive dealers.
Apollo Sites | Dealer Website Platform | Team Velocity: Apollo Sites is a transactional website that is lightning fast and built to facilitate sales, service and trade-in transactions.
Sections on that page: The Ultimate Retail Experience; Data-Driven Personalization Powering the Customer Journey; The Fastest-Growing; Dealer Website Platform; Meet your new sales superpower; Give Customers an; Unforgettable Experience; Built-in Performance, Not Bolted-On Speed.
Apollo Ads | Automotive Digital Advertising for Dealers | Team Velocity: Apollo creates payment-based ads for you from start to finish on every make, model, and trim you sell. Each ad is updated daily, based on your current inventory, incentives, pricing, and more.
Sections on that page: Dominate Every Digital Touchpoint; Convert More Shoppers Into Buyers with Automated, Precision Advertising; Expand Your Online Showroom; Expand Your Online Showroom with Integrated Digital Advertising; Tailored Solutions for Every Objective; Paid Search (PPC); Vehicle Ads; Advid®.
Apollo CXP | Automotive Customer Experience Platform | Team Velocity: Apollo integrates your website, digital retailing, advertising, and retention strategies into one all-inclusive customer experience platform.
Sections on that page: Customer Experience Platform; Own the Customer Journey; Streamline Your Operations with One Connected Platform; Connect the Customer Journey; Create a frictionless experience that drives better results.; Integrations & Partnerships; Your Favorite Tools, Fully Integrated.
| Field | PureCars Advertising | Team Velocity Apollo |
|---|---|---|
| Provider | PureCars | Team Velocity |
| Corporate parent | None recorded | None recorded |
| Primary market | US | US |
| Typical segment | Franchise and groups | Franchise and groups |
| Mapped workflows | Digital advertising | Digital advertising |
| Named offerings on its own site | 5 | 4 |
| Connection records in the directory | 1 | 0 |
Overlap and divergence
PureCars Advertising and Team Velocity Apollo are both mapped to digital advertising.
Read from purecars.com, teamvelocitymarketing.com. To score PureCars Advertising against Team Velocity Apollo on the same questions, use the demo scorecard.