Dealer Teamwork MPOP vs Team Velocity Apollo
Dealer Teamwork on Dealer Teamwork MPOP: Streaming TV advertising delivered through its MPOP technology. Team Velocity on Team Velocity Apollo: The customer experience platform.
Dealer Teamwork's MPOP and Team Velocity's Apollo both turn manufacturer offers and live inventory into advertising, and they differ in how much of the dealer's marketing they want to run. Dealer Teamwork describes MPOP as a patented merchandising platform that publishes lease offers, finance payments and APR information to websites and search ads in real time, generates landing pages and Google ads automatically, manages manufacturer disclosures and reports through Google Analytics and Looker Studio.
Choosing between Dealer Teamwork MPOP and Team Velocity Apollo
Team Velocity describes Apollo as an all-inclusive customer experience platform with personalized websites, automated VIN-based advertising, vehicle videos, deal alerts, customer scoring, an assistant for chat and voice and daily pricing of lease, buy and finance offers.
What to check before you choose
One is a focused engine, the other a platform. A store that already has a website it likes and wants its offers kept accurate in ads may find MPOP enough.
A store that wants one supplier for site, ads and retailing may prefer Apollo. Neither choice is right in general, and the answer depends on how many vendors the store wants to manage.
Accuracy is the heart of the matter. A wrong payment or an expired offer in an ad creates real trouble for the store, so ask each firm how manufacturer incentive data is sourced, how quickly a change reaches an ad, who approves offers and how disclosures are added.
Ask what happens when an incentive changes at midnight on the last day of the month. Ask to see a log of changes for a store of your brand.
Ask about data and accounts. A dealer should know who owns the ad accounts, the analytics property and the landing pages, and what is handed over if the contract ends. Ask how budgets are set and what the fee is, whether a percentage of media, a flat fee or both.
Ask about reporting. Both describe tracking of conversions and calls, and MPOP mentions in-store visits where data is available.
Ask how a sale is attributed, whether the report separates new, used and service and how a lead from an ad reaches your CRM. A report that stops at clicks is not enough.
Run a short test with one brand for one month. Compare accuracy, speed of updates and the leads that came through, and keep the notes for the renewal.
Check the people side too. A merchandising tool runs itself only until an offer changes, and then someone must catch the change.
Ask who at each firm watches manufacturer incentive bulletins, how many accounts that person handles and how fast a correction goes live. Ask for the names of two stores of your brand and call them.
Ask what broke in the first month. Short answers are a bad sign.
Dealer Teamwork MPOP
Dealer Teamwork describes it this way: Streaming TV advertising delivered through its MPOP technology.
Automotive digital marketing covering paid search, search optimisation, dynamic creative and connected-television campaigns.
Dealer Teamwork describes itself as an automotive digital marketing company offering paid search, SEO and local SEO, dynamic creative, and connected-TV campaigns through technology it calls MPOP. Its site says it serves all manufacturers and has certified programs with a number of them.
Who it says it serves: Franchised automotive dealerships across manufacturers.
What Is The MPOP®? - Dealer Teamwork: Merchandise, Personalize & Optimize vehicle & services easier, faster & more cost efficiently with our automotive digital marketing platform.
Sections on that page: What Is The MPOP®?; Automotive digital marketing automation in one patented platform!; Vehicle & service offers that reach customers faster; Connect with car shoppers, anywhere; Generate more sales opportunities; MPOP® Integrations; Frequently Asked Questions – the MPOP®.
About Us - Dealer Teamwork: Our founding partners & leaders are from the automotive & software industries. They are among the most forward-thinking people in the industry.
Sections on that page: About Dealer Teamwork; Superior Digital Marketing Results; Automation Technology; Business Intelligence; Auto Industry Experience; Don't just take our word for it, see what dealers say about us!; Expert Partners, Proven Strategies; Incredible People, Great Culture!.
#1 Automotive Digital Marketing Products - Dealer Teamwork: Dealer Teamwork built an easy-to-use suite of automotive digital marketing products in one platform, the MPOP®. Learn more and get a demo today!
Sections on that page: Dealer Teamwork Marketing Products.
Team Velocity Apollo
Team Velocity describes it this way: The customer experience platform.
Automotive retail marketing platform combining websites, media and CRM activation.
Team Velocity describes Apollo as an all-inclusive customer experience platform that digitizes the car buying and vehicle ownership experience. Its site says the platform connects the customer journey from initial engagement to a final transaction, and presents the company as one team and one platform.
Who it says it serves: Automotive dealers.
Apollo Sites | Dealer Website Platform | Team Velocity: Apollo Sites is a transactional website that is lightning fast and built to facilitate sales, service and trade-in transactions.
Sections on that page: The Ultimate Retail Experience; Data-Driven Personalization Powering the Customer Journey; The Fastest-Growing; Dealer Website Platform; Meet your new sales superpower; Give Customers an; Unforgettable Experience; Built-in Performance, Not Bolted-On Speed.
Apollo Ads | Automotive Digital Advertising for Dealers | Team Velocity: Apollo creates payment-based ads for you from start to finish on every make, model, and trim you sell. Each ad is updated daily, based on your current inventory, incentives, pricing, and more.
Sections on that page: Dominate Every Digital Touchpoint; Convert More Shoppers Into Buyers with Automated, Precision Advertising; Expand Your Online Showroom; Expand Your Online Showroom with Integrated Digital Advertising; Tailored Solutions for Every Objective; Paid Search (PPC); Vehicle Ads; Advid®.
Apollo CXP | Automotive Customer Experience Platform | Team Velocity: Apollo integrates your website, digital retailing, advertising, and retention strategies into one all-inclusive customer experience platform.
Sections on that page: Customer Experience Platform; Own the Customer Journey; Streamline Your Operations with One Connected Platform; Connect the Customer Journey; Create a frictionless experience that drives better results.; Integrations & Partnerships; Your Favorite Tools, Fully Integrated.
| Field | Dealer Teamwork MPOP | Team Velocity Apollo |
|---|---|---|
| Provider | Dealer Teamwork | Team Velocity |
| Corporate parent | None recorded | None recorded |
| Primary market | United States | US |
| Typical segment | Franchise and independent dealers | Franchise and groups |
| Mapped workflows | Digital advertising | Digital advertising |
| Named offerings on its own site | 5 | 4 |
| Connection records in the directory | 1 | 0 |
Overlap and divergence
Dealer Teamwork MPOP and Team Velocity Apollo are both mapped to digital advertising.
Read from dealerteamwork.com, teamvelocitymarketing.com. To score Dealer Teamwork MPOP against Team Velocity Apollo on the same questions, use the demo scorecard.