Mia Labs vs Numa

What to check before you choose

Test both on the same week of calls. Ask each vendor to handle your busiest hour, an angry customer, a caller who wants a price and a caller who asks for a specific advisor, then listen to the recordings.

Check how each reads open times from your scheduler and writes the booking into the DMS, what happens when the system cannot answer and how a call is transferred to a person, and where recordings are stored, how callers are told that a recording or an AI is on the line and whether texting is part of the same price. Compare the cost per month, the number of calls included and the contract term.

Each company's own pages show a different emphasis. Mia says it was founded in 2023 by a leadership team with over 300 years of combined automotive retail experience, reports $29 million raised and says it won the first turnkey approval in General Motors' AI and conversational intelligence category for co-op reimbursement.

Its products are reception, sales, service and outbound assistants plus an SMS rescue tool, shown with sample calls. Numa describes an AI operating system with voice AI, a smart inbox, a live CSI feature meant to catch heat cases before the survey, and a service advisor agent that drafts replies.

Numa publishes figures: more than a billion calls and texts handled, an appointment booking rate above 80 percent and 70 percent of heat cases resolved, all its own claims. Its about page credits a team with 150 years of dealership experience and 50 machine learning engineers.

Neither company publishes a price. Ask each to define a booked appointment, to show a week of real call recordings from a store of your brand and to explain how the AI hands a caller to a person.

Short pilots tell more than any claim.

Inside the shared categories, Mia Labs fields 3 named lines against it (Mia AI, AI BDC, Service AI); Numa fields 4 named lines against it (Numa AI, Service Scheduler, Missed Call Recovery, AI BDC).