Software and services for dealership marketing departments

Marketing teams need controlled websites, media, content, audiences, analytics and vendor access connected to inventory and sales outcomes.

Start with Dealership websites & CMS, Digital advertising, SEO, local & AI-search visibility, Analytics & attribution. The exact stack depends on the dealer’s OEMs, market, rooftops, current systems and operating model.

Require the provider to demonstrate: Maintain dealer administrative access to accounts and history. Separate media, technology and service fees. Validate inventory, conversion and sold-data pipelines. Use channel-specific and blended incrementality tests. Use representative dealer records and include exceptions, not only the ideal path.

Identify every system that creates, reads or changes the same customer, vehicle, deal, repair-order, payment or marketing record. Confirm products, fields, direction, timing, fees and support on both sides.

Compare the same rooftops, users, volumes, modules and term. Include implementation, migration, hardware, usage, communications, data, integrations, annual increases and offboarding.

Document routine access, exports, identifiers, history, attachments, retention, deletion and transition assistance. Test a representative export before depending on it.

Identify scope, dependencies, service responsibilities, change rights, renewal, increases, suspension, termination and exit obligations for qualified dealer and professional review.

Choose a baseline, operational outcome, quality guardrail and adoption measure before launch. Reconcile reported results to source systems and disclose exclusions.