How to switch dealership website providers

A website switch must protect indexable URLs, content, inventory, conversions, accounts, integrations and lead delivery—not merely reproduce the design.

Start with Dealership websites & CMS, SEO, local & AI-search visibility, Analytics & attribution, Inventory merchandising. The exact stack depends on the dealer’s OEMs, market, rooftops, current systems and operating model.

Require the provider to demonstrate: Crawl and classify the existing site before design decisions. Map every retained URL and conversion endpoint. Test inventory, forms, calls, chat, schedulers and analytics. Monitor redirects, indexing and leads immediately after launch. Use representative dealer records and include exceptions, not only the ideal path.

Identify every system that creates, reads or changes the same customer, vehicle, deal, repair-order, payment or marketing record. Confirm products, fields, direction, timing, fees and support on both sides.

Compare the same rooftops, users, volumes, modules and term. Include implementation, migration, hardware, usage, communications, data, integrations, annual increases and offboarding.

Document routine access, exports, identifiers, history, attachments, retention, deletion and transition assistance. Test a representative export before depending on it.

Identify scope, dependencies, service responsibilities, change rights, renewal, increases, suspension, termination and exit obligations for qualified dealer and professional review.

Choose a baseline, operational outcome, quality guardrail and adoption measure before launch. Reconcile reported results to source systems and disclose exclusions.