Authenticom Dealer Data Exchange

Authenticom Dealer Data Exchange: Authenticom describes itself as a source of DMS integration and data enhancement solutions for the automotive industry. Its dealer data exchange is the service that moves data out of a dealership management system to the vendors and manufacturers that need it.

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Authenticom Dealer Data Exchange: Dealer Data Exchange and Data Syndication

The company's guide to DMS integration explains what the term means for vendors and manufacturers: an application such as a CRM or marketing tool needs sales, service and customer data from the DMS. Integration is the connection that supplies it.

Authenticom says it integrates with many dealer management systems, including ADP, Dealertrack and Reynolds and Reynolds.

Authenticom's pages describe a Connect solution for building those connections and a use case on CRM data integration and hygiene, where the data going to a CRM is cleaned so that duplicate or outdated customer records are not passed along. The company describes the data hygiene as part of what it calls enterprise-level data enhancement.

A PR Newswire release from the NADA Show 2026 describes Authenticom Group's Data Experience Management platform, which the company presents as unifying automotive data and customer experience intelligence in one source, spanning data governance, connectivity, execution and customer experience. That is the company's stated direction and is recorded as its own description.

Separate portals serve dealers and vendors. The dealer side lets a store approve who receives which data.

The vendor side lets a software provider request and receive it, as the DealerVault pages describe. VendorMotive also lists DealerVault as a dealer-controlled DMS data service.

A store that adds a new CRM, service marketing or reporting product usually has to authorize a feed from its DMS, so understanding this layer helps when evaluating the others.

Questions for a store: which feeds currently run and to whom, how each vendor's access is granted and revoked, how the store is notified of changes, what happens to feeds when the DMS changes, and how the company handles a vendor's request for fields that the dealer does not want to share. The category guide for data integration lists the neutral checklist.

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Authenticom Dealer Data Exchange functions
Product or service	Function
Dealer Data Exchange and Data Syndication	Named services for moving dealership data between systems.