Authenticom DealerVault

Authenticom DealerVault: Authenticom describes DealerVault as a dealership data syndication platform that gets dealer-controlled data from the dealership management system to the vendors and manufacturers a store works with. Rather than building a separate feed for each provider, a store manages the connections through one interface.

Authenticom company profile Authenticom official website

Authenticom DealerVault: DealerVault

Its position in the stack is middleware. The DMS remains the system of record, while DealerVault handles feed set-up, visibility into transfers and ongoing feed management.

Authenticom's site describes separate portals for dealers and for vendors, with a workflow in which the dealer approves who receives what data.

The permission model is the central idea. Authenticom says a dealer can manage vendor and manufacturer relationships so that each party receives only the data required for that interaction, which the company presents as a way to keep customer data safe.

Dealers choose the fields and the receiving vendor for each feed.

A PR Newswire release from Authenticom introduced a next-generation DealerVault with a new dashboard and improved navigation. The company says the dashboard puts the health of data front and center.

So a dealer can see the status of each connection right away and notice a feed that has stopped.

NADA and Authenticom also introduced NADAVault, a variant for the association's membership described in a NADA press release. It uses the same syndication approach for members, which tells a reader the technology is used under more than one brand.

For a store, questions include which DMS versions the connection supports, how a change of DMS is handled, how the dealer revokes a vendor's access, how long feed history is kept, and who is responsible for correcting a field mapping. Vendors evaluating the platform have a separate page describing the vendor portal.

So a dealer considering a new application can ask whether that vendor already receives its feed through DealerVault. Confirm who owns the data.

Try it with your data.

Authenticom was founded by Stephen Cottrell in 2002 and is based in La Crosse, Wisconsin. In 2013 it created Dealer Specialty Group, the parent of DealerVault, described as the first cloud system that lets dealers control how their data is stored and used.

Authenticom later merged DealerVault into itself.

NADA announced in June 2024 that Authenticom would power NADA Vault, its first data syndication product. PR Newswire carried both the NADA Vault release and the next-generation DealerVault release.

Authenticom DealerVault functions
Product or service	Function
DealerVault	The company’s dealer-controlled data management product.