AutoAlert CXM

AutoAlert describes AutoAlert CXM as a customer experience management platform that uses artificial intelligence to automate and personalize dealership interactions with customers. The company says it analyzes each customer's behavior, preferences, browsing history, past conversations and purchases to create timely messages, suggesting the best times and messages for outreach.

AutoAlert company profile AutoAlert official website

AutoAlert CXM: AutoAlert CXM

A PR Newswire release describes enhancements to CXM, and AutoAlert's blog explains the platform's place in the CRM market. The company says CXM gives a dealership a single screen, on any device, for synchronizing communications online and in the store, and that it is integrated with the other AutoAlert tools.

AutoAlert describes the platform as unifying customer data from separate sources, including manufacturer activity, sales data, CRM, DMS and third-party analytics, into one customer-centered view. From that view the system recognizes patterns, such as customers likely to be in the market or customers who have not yet been to service, and alerts staff so they can act at the right time.

The alerts include when previously sold customers are in-market, when customers have yet to come in for service, and when they are looking online or shopping at a competitor dealership. The company also lists volume target sales planning and recall management among the solutions in the platform.

So a store has a single place for acting on stored customer data.

AutoAlert publishes a guide to dealership follow-up, an article on streamlining operations with its CRM and one on unlocking customer loyalty. VINCUE lists AutoAlert as an integration partner, with acquisition leads pushed into VINCUE for appraisal, which shows how the data-mining side connects to inventory tools.

Because the platform mines existing customer data for in-market signals, its behavior depends on the quality of the DMS and CRM feeds. A store would ask which data sources are connected, how often signals are refreshed, how the store decides which customers to contact, how text and email consent are handled and how the outreach reaches the salesperson's screen.

The category guide for CRM and customer retention lists a neutral checklist for CXM and comparable platforms.

AutoAlert CXM functions
Product or service	Function
AutoAlert CXM	The customer experience platform the company lists among its products.