Automotive Training Network Dealership Analysis
Automotive Training Network Dealership Analysis: Automotive Training Network describes its Dealership Analysis as a 360-degree review of a dealership's digital footprint and on-site operations. The company says the goal is to find growth chances and tighten lead handling and the sales process.
Automotive Training Network Dealership Analysis: Dealership analysis
The service ends in a 26-week action plan.
The analysis has two parts. A digital analysis looks at the website, marketing, digital leads, social media and online customer contacts.
An on-site part reviews how the store runs day to day.
Automotive Training Network also sells sales training, office training, accounting training and full dealership management. The analysis sits at the front of that set of services.
A dealer would ask who performs the review and what materials the plan includes. It would ask what follow-up support comes after the 26 weeks.
Automotive Training Network says it began in July 1985 with a vision of one management support system for the automotive industry. Mark Tewart founded and leads it, and it is based in Scottsdale, Arizona.
It says more than 12,000 dealerships have used its programs.
Its training covers sales, BDC, finance and fixed operations, including service drive selling for advisors. Those numbers are the company's own.
Dealership Analysis is a service from Automotive Training Network, founded in 1986. ATN describes a 360-degree review of both the digital footprint and the on-site operation, followed by in-store coaching in the sales floor, BDC, service lane and business office, with a virtual platform for modules, testing and practice.
Courses cover phone fundamentals, digital lead management, outbound calling and objections. A general manager should ask what the analysis delivers in writing, how many days a trainer is on site, how progress is measured afterward and who owns the process documents at the end.
| Product or service | Function |
|---|---|
| Dealership analysis | A digital and on-site evaluation of a dealership’s performance. |