Verified recordBy CDK Global

CDK Fortellis

CDK Fortellis is CDK Global's open integration platform and API marketplace, the layer through which third-party applications connect to CDK Drive and the wider Dealership Xperience. For a dealer it is the mechanism that determines which outside tools can reach the DMS and on what terms — establish which connections are certified, the API access model, and the fees each side charges.

US & Canada marketFranchise and enterprise groups typical fit1 mapped workflow
Direct answer

What this record establishes

CDK Fortellis is a CDK Global product record mapped to dealer management systems (dms). It sits in core operations, so the department that owns that workflow should lead the evaluation. CDK Global fields 12 other named lines, so establish early whether CDK Fortellis is sold standalone or assumes the rest of the stack.

It does not assert a price, an integration, an OEM approval or a feature unless that fact has configuration-specific evidence. Ask the vendor to identify the current SKU, edition and order-form language before scoring it against anything.

Workflow coverage

Where CDK Fortellis sits in the store

Establish before scoring

Six things this record cannot tell you

Every one of these is a configuration or commercial fact. Get them in writing.

Edition and modulesProduct-family names routinely cover materially different editions. Ask CDK Global which edition, which modules, which quantities and which usage limits appear on the order form for CDK Fortellis — and what is excluded.
Market and OEM eligibilityAvailability is not uniform. Confirm the product is sold, supported and contracted in your country and state, and that it is eligible under every OEM program you operate.
Integration behaviourAsk for direction, data objects, refresh interval, the party that owns the connection, the party that supports it when it breaks, and the fee — for your DMS and your version, in writing. Then ask your DMS provider the same questions.
Implementation and migrationEstablish who performs the work, what your team has to supply, what the acceptance test is, how long a parallel period runs, and what happens if acceptance fails.
Total cost across the termSubscription is rarely the whole number. Price implementation, hardware, usage, media, data, integrations, the annual increase, the renewal mechanic and offboarding assistance across three years.
ExitAgree the export format, the timing, the cost and the deletion proof before signature. Offboarding terms are cheap to negotiate up front and expensive to request later.
Demo questions

Ask these for CDK Fortellis

Open scorecard →

Dealer management systems (DMS)

  1. 1

    What is native versus an add-on?

  2. 2

    Which systems are the source of truth?

  3. 3

    Can the dealer export all records in a usable format?

Suite exposure

Other CDK Global lines

Full portfolio →
Integration exposure

Connection records for CDK Global

Company-level records. Absence is a research gap, not evidence a connection does not exist.

Product diligence

Information to collect before scoring

Exact edition, modules and usage limits

Three-year total cost and renewal increases

Named OEM and system certifications

Field-level integrations and write-back

Data export, retention and deletion

Implementation owners and milestones

Role-based training and adoption plan

Security controls and incident process

Support severity and response terms

Offboarding and transition assistance

Product decision questions

Questions dealers ask about CDK Fortellis

What is CDK Fortellis?

CDK Fortellis is a named product or service line recorded against CDK Global and mapped to dealer management systems (dms). This record resolves the name to a provider and to the workflows it touches. It does not assert a feature list, a price, an integration or an OEM approval without configuration-specific evidence.

Who makes CDK Fortellis?

CDK Global, which is owned by Brookfield Business Partners. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and how renewal is quoted across the group.

How much does CDK Fortellis cost?

No universal price is published here, because dealership software is quoted per configuration and the same named product can differ several-fold between two stores. Request modules and quantities, implementation, integration and usage fees, initial term, renewal mechanic, annual increase and exit cost.

Does CDK Fortellis integrate with my DMS?

That has to be established for your DMS and version, not from a directory record or a partner logo. Ask for direction, objects, refresh interval, ownership, support and fee in writing from both CDK Global and your DMS provider, and compare the two answers.

Is CDK Fortellis sold on its own?

CDK Global fields 12 other named lines. Ask explicitly which are prerequisites, which are bundled today but priced separately at renewal, and what changes commercially if you later drop one.

What should the demo prove?

Run one real workflow end to end, including an exception, using your data and your process. Record what is native, what is configured, what a partner delivers and what sits on a roadmap. Roadmap items are not features you are buying today.

What are the alternatives to CDK Fortellis?

Use the unranked category-peer page for CDK Global to find companies covering the same workflows, then verify product, market, OEM, integration, implementation and commercial fit for each. No universal better option is named here.

How current is this record?

Each company record carries an evidence status and, at Verified status, a dated evidence packet naming the source that was checked. Product packaging changes more often than company scope, so confirm the current edition with the provider regardless of the record date.