CDK Global Roadster
Roadster is CDK Global's digital-retail technology, acquired in 2021 and folded into the CDK Dealership Xperience, providing the online-to-showroom buying workflow — deal building, financing and checkout — that connects a shopper's online activity to the store. Confirm how it hands off to CDK CRM and Drive and how deals are attributed.
What this record establishes
CDK Global Roadster is a CDK Global product record mapped to digital retailing. It sits in sales, so the department that owns that workflow should lead the evaluation. CDK Global fields 12 other named lines, so establish early whether CDK Global Roadster is sold standalone or assumes the rest of the stack.
It does not assert a price, an integration, an OEM approval or a feature unless that fact has configuration-specific evidence. Ask the vendor to identify the current SKU, edition and order-form language before scoring it against anything.
Where CDK Global Roadster sits in the store
Six things this record cannot tell you
Every one of these is a configuration or commercial fact. Get them in writing.
Ask these for CDK Global Roadster
Digital retailing
- 1
Is the connection read-only or bi-directional?
- 2
Who pays each integration fee?
- 3
What breaks when either product changes?
Other CDK Global lines
CDK Dealership Xperience
Dealer management systems (DMS)
Open product record →CDK Drive
Dealer management systems (DMS)
Open product record →CDK CRM
CRM & sales enablement
Open product record →CDK Service
Dealer management systems (DMS)
Open product record →CDK Websites
Dealership websites & CMS
Open product record →CDK eSign
Dealer management systems (DMS)
Open product record →CDK Fortellis
Dealer management systems (DMS)
Open product record →CDK IntelliDealer Document Management
Dealer management systems (DMS)
See company record →Connection records for CDK Global
Company-level records. Absence is a research gap, not evidence a connection does not exist.
CDK Global + Kimoby
Vendor-reported DMS integration
CDK Global + Authenticom
Certified data access varies by agreement
CDK Global + Impel
Vendor-reported integration
CDK Global + Orbee
Vendor-reported integration
CDK Global + Numa
Vendor-reported integration
CDK Global + ProMax
Vendor-reported integration
CDK Global + automotiveMastermind
Vendor-reported integration
CDK Global + Widewail
Vendor-reported integration
Information to collect before scoring
Exact edition, modules and usage limits
Three-year total cost and renewal increases
Named OEM and system certifications
Field-level integrations and write-back
Data export, retention and deletion
Implementation owners and milestones
Role-based training and adoption plan
Security controls and incident process
Support severity and response terms
Offboarding and transition assistance
Questions dealers ask about CDK Global Roadster
What is CDK Global Roadster?
CDK Global Roadster is a named product or service line recorded against CDK Global and mapped to digital retailing. This record resolves the name to a provider and to the workflows it touches. It does not assert a feature list, a price, an integration or an OEM approval without configuration-specific evidence.
Who makes CDK Global Roadster?
CDK Global, which is owned by Brookfield Business Partners. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and how renewal is quoted across the group.
How much does CDK Global Roadster cost?
No universal price is published here, because dealership software is quoted per configuration and the same named product can differ several-fold between two stores. Request modules and quantities, implementation, integration and usage fees, initial term, renewal mechanic, annual increase and exit cost.
Does CDK Global Roadster integrate with my DMS?
That has to be established for your DMS and version, not from a directory record or a partner logo. Ask for direction, objects, refresh interval, ownership, support and fee in writing from both CDK Global and your DMS provider, and compare the two answers.
Is CDK Global Roadster sold on its own?
CDK Global fields 12 other named lines. Ask explicitly which are prerequisites, which are bundled today but priced separately at renewal, and what changes commercially if you later drop one.
What should the demo prove?
Run one real workflow end to end, including an exception, using your data and your process. Record what is native, what is configured, what a partner delivers and what sits on a roadmap. Roadmap items are not features you are buying today.
What are the alternatives to CDK Global Roadster?
Use the unranked category-peer page for CDK Global to find companies covering the same workflows, then verify product, market, OEM, integration, implementation and commercial fit for each. No universal better option is named here.
How current is this record?
Each company record carries an evidence status and, at Verified status, a dated evidence packet naming the source that was checked. Product packaging changes more often than company scope, so confirm the current edition with the provider regardless of the record date.