Dealer.com Websites
Dealer.com Websites: Dealer.com, a Cox Automotive brand, describes its website product as the base of its platform, which combines websites, advertising, marketing services and digital retailing tools. Its solutions pages present the site as an AI-powered dealership website built on Cox Automotive data.
Dealer.com Websites: Personalized websites
The feature the company emphasizes is Experience Optimization. Dealer.com says it analyzes Cox Automotive shopper data from sources such as Autotrader and Kelley Blue Book, along with a shopper's recent visits to the dealer's site, and uses it to show the most relevant inventory, incentives and specials when the shopper returns.
A separate page describes the feature as a website personalization tool.
Other listed features include an Incentive Manager and an Automated Design Generator for site management, programmatic and video advertising options that connect to the site, and packages for generative engine optimization aimed at search and content strategy.
A Dealer.com release describes new and enhanced products meant to elevate the virtual showroom experience. A Cox Automotive page describes Dealer.com's presence at NADA 2026.
Dealer.com also published a resource stating that it was selected as a General Motors websites provider, which shows the site is offered through manufacturer programs as well as directly.
There are two website solution pages, one for the current site and one for a newer version. So a store should ask which it is being sold.
Dealer.com's experience resources page explains how a dealer can learn the platform after launch.
A dealer principal would ask who owns the domain and the content, how the site is edited, how much control the store has over page speed and design, how the site interacts with third-party tools such as chat and call tracking, how the inventory feed is managed and how data leaves the platform if the relationship ends. Manufacturer websites programs can add their own rules, and the store should read those too.
The category guide for dealer websites lists a neutral checklist. Ask who supports it.
Dealer.com is based in Burlington, Vermont and is a Cox Automotive brand. It joined Cox through the Dealertrack acquisition.
In November 2015 Cox made Dealer.com its primary website product for its clients.
Dealer.com says its website is certified by 19 manufacturers. It was chosen as a General Motors website and advertising provider in 2019.
| Product or service | Function |
|---|---|
| Personalized websites | Dealer websites with personalized shopping experiences. |
- dealer.com
- dealer.com /demo/
- dealer.com /about-us/
- dealer.com /solutions/
- dealer.com /solutions/websites/
- dealer.com /solutions/websites/experience-optimization/
- dealer.com /resources/dealer-new-products-elevate-virtual-showroom-experience/
- coxautoinc.com /nada/ddc/
- dealer.com /experience-resources/
- coxautoinc.com /press-releases/cox-automotive-leverages-dealer-com-best-class-website-solution-automotive-retailing-clients/
- dealer.com /resources/dealer-com-gm-websites-provider/