Dealer.com Managed Services
Dealer.com Managed Services: Dealer.com, a Cox Automotive brand based in Burlington, Vermont, describes Managed Services as its agency-style offering that sits beside its websites and its advertising. Its product page says the services provide strategy and execution for the SEO, content and creative, and social media work needed for a dealership to stand out, sell vehicles and book service appointments.
Dealer.com Managed Services: Marketing services
The scope, as Dealer.com lists it, is digital content coordination, design, execution, search engine optimization and management of campaigns. The company presents this as the human-run layer around the platform: the dealer buys the website and advertising tools.
Managed Services staff operate them and produce the content.
Cox Automotive's marketing solutions page describes the wider set of digital marketing services that Managed Services belongs to. Dealer.com says it connects websites, its Unified Advertising Exchange and managed services together, and that the websites draw on Cox Automotive data to help attract in-market shoppers, improve conversion and streamline the online-to-in-store journey.
Dealer.com's solutions pages list personalized websites, data-driven advertising, analytics and digital retailing tools alongside Managed Services. A Dealer.com release describes its selection as a provider of websites for General Motors dealers, which shows that manufacturer programs can be a channel for the product.
The offering is a service contract, not software, so it should be evaluated like an agency relationship. A dealer principal would ask who the assigned team is and how often it reports, what content is produced each month and who approves it, who owns the content and social accounts, how work is coordinated with the store's advertising, and what the notice period is if the store leaves.
The MAQTOOB and Facebook pages for Dealer.com are third-party or social descriptions of the company.
The category guide for dealer marketing services lists a neutral checklist for comparing agency-style offerings, including reporting standards and how results are tied to leads and sales. Get it in writing.
Dealer.com's managed services sit beside its websites, advertising and digital retailing. The company says the Unified Advertising Exchange ties websites and services together.
VinSolutions website clients started moving to Dealer.com in early 2016.
A dealer would ask who staffs the account and how changes to the site are requested.
| Product or service | Function |
|---|---|
| Marketing services | Managed digital marketing services. |