Dealer.com Digital Retailing
Dealer.com Digital Retailing: Dealer.com, a Cox Automotive brand, describes its digital retailing as an omnichannel solution that lets shoppers calculate payments, value a trade-in and apply for credit, with the deal carried from the website into the store. The company says the tools let car buyers complete as much of the deal online as they want.
Dealer.com Digital Retailing: Digital retailing
The named product is Accelerate My Deal. According to Dealer.com, it helps shoppers start real deals online with monthly payments, incentives and trade-in valuations.
The trade values are powered by Autotrader, Kelley Blue Book and Dealer.com through Kelley Blue Book My Wallet. Dealer.com says the experience is enhanced by Cox Automotive data and insights used for personalization.
A Dealer.com company news item describes a Digital Storefront solution, and another release describes new digital retailing video capabilities. A resource article discusses moving from digital retailing to ecommerce, meaning more of the transaction happening online.
Autotrader's business site has its own digital retailing page describing the tools for franchise dealers.
The retailing tools sit inside the Dealer.com website platform. Dealer.com also describes AI-powered Experience Optimization, in which the site analyzes clicks and interactions to show each shopper the most relevant vehicles, offers and content when they arrive.
That is a separate feature from the deal builder, though the two share the same site.
Digital Dealer reported on Cox Automotive research about dealers investing in digital retail, which is a Cox Automotive study and is recorded as the company's own finding. Dealer.com's flexible digital retailing page describes options for how a store configures the flow.
For a store, digital retailing is where the online deal meets the finance office. So the questions are specific: how payment math is verified against lender programs, how incentives are updated, how the trade offer is honored, how credit applications are sent to lenders, how disclosures are displayed and how a shopper's progress is passed to the desk and CRM without being asked to start over.
The record complements the Dealer.com website, advertising and managed services entries. Check what costs extra.
| Product or service | Function |
|---|---|
| Digital retailing | Online retailing tools. |
- dealer.com
- dealer.com /demo/
- dealer.com /about-us/
- dealer.com /solutions/
- dealer.com /explore/digital-retailing/
- dealer.com /solutions/websites/
- dealer.com /resources/dealer-com-improves-car-buying-experience-for-customers-through-premier-digital-storefront-solution/
- dealer.com /resources/dealer-com-launches-all-new-digital-retailing-video-capabilities/
- b2b.autotrader.com /dealer-marketing/franchise-solutions/digital-retailing/