DealerFire Content
DealerFire Content: DealerFire, part of the DealerSocket portfolio owned by Solera, describes responsive automotive websites built on Engine6, with drag-and-drop editing and dynamic SEO features. Its content services add marketing material to those sites.
DealerFire Content: Content
Three services are named: blogs, landing pages and press releases. Blogs are custom automotive content for a dealership's site.
Landing pages support targeted campaigns. Press releases distribute automotive news.
The company emphasizes search optimization native to its platform, with security built in. It says Engine6 allows customization while keeping load times low.
It cites improvements in speed and engagement, which are its own claims.
DealerFire serves manufacturer partners, independent dealers and service centers. A dealer would ask who writes the content and how it is reviewed for accuracy.
It would ask who owns it and how it is kept current.
Content on a dealer site should be original and useful to shoppers. The Team Velocity and Dealer.com managed services entries describe similar offerings.
The category guide for dealer content lists a neutral checklist. Verify each integration first.
DealerFire was established in 1999 and is based in Oshkosh, Wisconsin. It got its first manufacturer certification for websites, from Toyota, in 2011.
DealerSocket bought it in 2015, and in 2021 it became part of Solera.
Its offer covers websites, content marketing and paid search for franchise and independent dealers. A dealer would ask who writes the content and how often it is refreshed.
| Product or service | Function |
|---|---|
| Content | Custom content on primary pages, included in its website packages. |