Redline Automotive Merchandising Inventory Library
Redline Automotive Merchandising Inventory Library: Redline describes itself as a photo, video and vehicle information company for dealerships. Its services include photography, inspections, video, digital backgrounds, 360-degree photos and an inventory library.
Redline Automotive Merchandising Inventory Library: Digital Backgrounds and Inventory Library
The company says it has worked since 2007.
The Inventory Library service finds visually similar vehicles within a dealership. It compares interior color, trim, installed options and MSRP.
Redline photographs one of them and gives the others real photos within hours of loading into the DMS.
Redline says the aim is to fill listings while cars go through delivery inspection and make-ready. It presents the service for stores with many similar new vehicles.
It says it serves more than 650 dealership partners.
A dealer would ask how a matched photo is labeled when the car differs in a small detail. It would ask how quickly the real photos replace the shared ones.
Redline's Inventory Library page explains the matching rule: vehicles count as visually similar when year, make, model, trim, exterior and interior color, installed options and MSRP line up. Redline photographs one representative vehicle and reuses that real photo set for later units that match, so new arrivals can show photos before they finish preparation.
It is aimed mostly at new inventory, where several identical units arrive together, and it also mentions background editing for cleaner listings.
| Product or service | Function |
|---|---|
| Digital Backgrounds and Inventory Library | Background replacement and a shared image library. |