HomeNet Automotive Video Online
HomeNet Automotive Video Online: HomeNet Automotive describes Video Online as a marketing suite that lets dealerships create dynamic video commercials for every vehicle in their inventory. It is part of the Inventory Online platform.
HomeNet Automotive Video Online: SnapLot 360 and Video Online
The video appears on vehicle display pages, YouTube and other car listing sites, according to the company's product page.
The suite offers API-driven automated video creation. A Live Video upload feature that lets a dealer shoot real video of a vehicle and quickly upload it to the IOL data files, with near real-time display on HomeNet's IOL hosting platform.
The company says the videos are interactive multimedia.
A related feature turns each live video into many still images that flow into the Inventory Online suite and attach automatically to the vehicle for distribution to the dealer's website and online classifieds. DealerRefresh published the announcement of this video-to-pictures capability.
HomeNet also describes capturing three-dimensional views of a vehicle's interior and exterior, which is the SnapLot 360 product covered in its own entry. The broader HomeNet platform covers photo upload, VIN decoding, Craigslist posting, window stickers and third-party syndication, as the IOL Pro entry describes.
Spyne and other vendors publish overviews of HomeNet, a DealerRefresh forum thread collects a community review and AutoSource describes using HomeNet IOL.
A used car manager would ask how quickly video appears after upload, how many listing sites display it, whether a store's own YouTube channel is used, who owns the videos, how video quality is checked and whether there are limits on video length or number per vehicle.
The category guide for vehicle merchandising lists a neutral checklist for use with HomeNet and other providers such as Nexteppe and Team Velocity, which also describe automated vehicle video. Confirm who owns the data.
Video Online turns a dealer's existing listing photos and data into a short video with a professional voiceover, or accepts the dealer's own footage. HomeNet says a video can also be split into hundreds of still images that attach to the vehicle automatically, and the distribution service sends videos to the dealer's site, YouTube and listing sites.
The company cites a consumer survey in which 84 percent planned to watch videos on their next car search. Ask how a generated video states price and incentives, how often it refreshes when a price changes and which marketplaces display it.
| Product or service | Function |
|---|---|
| SnapLot 360 and Video Online | Photo, 360-degree and video merchandising products. |