AutoSync

AutoSync presents an all-in-one dealership software suite for new and used car dealers that follows a shopper from the first lead to the final sale. Its About page describes three connected business areas: the AutoSync software business, the AutoTrader.ca marketplace and Dealertrack finance.

AutoSync official website

AutoSync: Dealer CRM

Its products include the Activix CRM, MatadorAI conversational assistants, dealer websites, inventory tools and services for the service department, and the site names Dealertrack, VinSolutions, Dealer.com, Cox Automotive and vAuto among the systems it connects with.

AutoSync functions
Product or service	Function
Dealer CRM	Sold under the Activix name, with lead management, follow-up automation and reporting.
Dealer websites	Sites on the company’s TAdvantage platform, with tools tied to AutoTrader.ca data.
Inventory, advertising and desking	Inventory management, digital advertising and SEO, and desking products.
Digital retailing and service	Online retailing and service-operations tools.
MatadorAI	AI chatbots and virtual assistants for sales and service inquiries.

AutoSync: product details

AutoSync is the Canadian software brand through which TRADER Corporation unified its dealer tools in 2022. The suite includes vAuto for inventory, Motoinsight for e-commerce retailing, Activix CRM, TAdvantage dealership websites and TRFFK for advertising.

The company described more than 2,500 subscribers at launch. It is TRADER's Canadian suite.

For a dealer, the useful question is how the pieces connect: whether one contract covers several products, whether data moves between the CRM, inventory and retailing tools and how each product's manufacturer certification applies. Ask which products can be bought alone and how contracts renew.

Bundles vary by store. It launched in 2022.

The June 2022 launch coverage names Edwin Ulak as AutoSync's president and says the suite was sold either as individual products or as an end-to-end package, with a separate packaged offer for manufacturers covering direct-to-consumer and franchise models. It counted more than 2,500 Canadian and U.S. dealers subscribed to its products and called AutoSync Canada's largest provider of dealer and manufacturer software, a company claim rather than an independent ranking.

Its promise was one support and performance standard across products that had been sold separately, so ask whether that holds for the tool you would buy.