Activix
The Activix name resolves to AutoSync, whose website presents an all-in-one dealership software suite covering CRM, websites, inventory, marketing, service, desking and conversational AI for new and used car dealerships. AutoSync describes its Activix product as its dealer CRM, built for lead management, follow-up automation and tracking customer interactions across sales, service and marketing.
Activix: Activix Dealer CRM
The site connects the suite to the AutoTrader.ca marketplace and Dealertrack finance, and says the products together cover each step from first lead to final sale.
| Product or service | Function |
|---|---|
| Activix Dealer CRM | Lead management, follow-up automation, opportunity tracking and reporting for new and used dealerships. |
| MatadorAI | Conversational AI, described as chatbots and virtual assistants that qualify leads, book appointments and answer sales and service inquiries. |
| vAuto | Inventory management. |
| Xtime | Fixed operations and service scheduling. |
| Motoinsight | Digital retailing. |
| TAdvantage | Dealer websites, described as responsive, tailor-made sites with SEO and local search tools and built-in accessibility and compliance features. |
| TRFFK | Digital advertising and SEO. |
| EasyDeal | Desking. |
Activix: product details
Activix is a Canadian dealership CRM that began in 2012 as a training and consulting company and launched its first lead-calling tool in 2014. Company profiles describe more than 1,200 dealerships and over 7,500 active users across nine provinces, and a platform certified by more than 15 manufacturers.
Check which Canadian programs apply.
The CRM brings inbound leads, showroom activity and salesperson tasks into one dashboard, with automated lead nurturing, marketing workflows, analytics and AI for follow-up, plus tools for service, renewals and retention. A Canadian store should confirm which manufacturer programs its brand accepts, how the CRM connects to its DMS and how data is exported on exit.
Confirm the DMS link first. It launched in 2012.
TRADER Corporation, a Thoma Bravo portfolio company, announced a strategic investment in Activix on May 27, 2021. That release put Activix at more than 500 dealership clients and 4,600 users, against the 1,200 dealerships and 7,500 users cited in later company profiles, so the base more than doubled within a few years.
The 2014 WebBoost tool was built to turn internet leads into outbound calls. The product overview now served from Activix's own address is branded AutoSync and shows Activix beside vAuto, Xtime, Motoinsight and the Matador chatbot, so a buyer is evaluating a TRADER-owned suite as well as a CRM.
Activix connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |