Carbase
Carbase describes itself as a builder of responsive auto dealer websites, inventory management and dealership marketing for new and used dealers. Its site says it has been building sites for over 16 years and emphasizes mobile-first design and tools that let dealers update content themselves.
Carbase: Responsive dealer websites
The company organizes its site features around marketing tools, inventory management and vehicle merchandising.
| Product or service | Function |
|---|---|
| Responsive dealer websites | Mobile-first sites that a dealer can update on its own. |
| Inventory management | DMS data polling, inventory data exports and feeds, and picture management. |
| Vehicle merchandising | Vehicle tagging, featured inventory and special pricing, incentives and rebates, and weekly ads. |
| Marketing tools | Meet the staff pages, social media connections and testimonials. |
| Search engine optimization | SEO for dealer sites. |
Carbase: product details
Carbase's site argues against what it calls cookie-cutter dealer websites. It says staff can change pages and inventory in seconds with drag-and-drop editing, widgets and video, and that a custom inventory page lets a dealer choose which vehicles to show.
Its SEO page lists managed titles, meta descriptions, redirects, blogs and event calendars, plus analytics on page views, form submissions and popular vehicles. It cites a figure that shoppers spend six to eight weeks comparing models before looking at inventory, with no source given.
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