DealerCarSearch
DealerCarSearch: Dealer Car Search describes itself as a provider of web-based applications for automotive dealers, and says it has helped dealerships since 2006. Its site offers a dealership management system called Frazer DMS that connects directly to the Dealer Car Search website so that inventory, leads and deals move between them.
DealerCarSearch: Frazer DMS and FrazerPay
The company also lists websites, SEO, advertising, lead management and a set of AI tools.
| Product or service | Function |
|---|---|
| Frazer DMS and FrazerPay | A DMS connected to the company’s websites, with credit, debit and ACH payments processed inside the system. |
| Dealer Websites | Mobile-first responsive dealer websites. |
| Premium SEO and Internet Advertising | Search optimization and paid advertising. |
| AI Product Expert and AI Vehicle Descriptions | AI tools for answering shopper questions and writing listings. |
| Lead Hunter and Automated Email Marketing | Lead generation and email tools. |
| Photo tools and Price Watch | Background image replacement, photo enhancements and price watch notifications. |
DealerCarSearch: product details
Dealer Car Search provides websites for independent dealers and has an API integration with Frazer DMS. When a vehicle is added in Frazer it appears on the site in near real time, and leads from the site go into Frazer the same way, instead of waiting on a nightly feed.
Frazer says more than 19,000 used car dealers use its system, with accounting, forms printing and integrations with over 200 partners. Check the monthly total.
A small dealer should ask whether the site and DMS price is one bundle, how photos and descriptions sync, who owns the domain and what the monthly cost is for added features. If the store later changes DMS, ask how the inventory feed will be rebuilt.
Check the exit terms. Frazer connects to it.