Lectrium

Lectrium describes itself as an electrified retail solutions provider that gives dealers merchandising tools for electric and hybrid vehicles on their vehicle detail pages. Its about page says it was founded in 2021.

Lectrium: Electrified Merchandising Dashboard

Its dashboard covers range maps, charging times, fuel savings and used EV battery information, and it offers Lumi, an AI agent that answers shopper questions on the vehicle page.

Lectrium functions
Product or serviceFunction
Electrified Merchandising DashboardVIN-based EV insights, range maps and charging data.
LumiAn AI agent that answers shopper questions on vehicle pages.
Lead captureCRM-ready leads and GA4 tracking.
OEM-certified integrationsIntegrations the site describes as OEM certified.

Lectrium: product details

Lectrium says it was founded in 2021 after studying Norway's electric vehicle market, received backing from Antler Global, and in 2024 narrowed its mission to helping dealerships sell more cars. It now has two product lines: VIN-specific merchandising for electrified vehicles, covering range, charging, savings and incentives, and Lumi, an AI agent for dealership websites.

Its home page cites more than 500 dealers and 8 manufacturers, and its about page says it belongs to David Kain's Vendor 20 Group. All figures are the company's own.