NabThat
NabThat describes itself as a technology company that works with automotive dealerships on websites and email automation, and its site states that it is part of the Honda Digital Program. The public pages carry little beyond that positioning and a demo request form.
NabThat: Automotive website platform
| Product or service | Function |
|---|---|
| Automotive website platform | Dealership websites. |
| Honda Digital Program | The manufacturer program the site says NabThat belongs to. |
NabThat: product details
Nabthat builds dealer websites on Google's Angular framework and sells integrated email automation. It was certified as a Honda Digital Solutions website provider, making its platform available to Honda's roughly 1,000 U.S. dealers in a Sport Package and a Touring Package.
Features include a trade-in tool, finance application, merchandising, behavioral marketing and an analytics engine, and a consumer tool for anonymous price offers from local dealers. Check the current Honda program status.
A Honda dealer should confirm the current program status and package contents. Ask who owns the domain, how inventory updates and how the consumer price-offer tool routes leads.
It is built on Angular.
The October 2021 Honda certification release adds how Nabthat describes its own product. It calls the platform a Beyond Mobile First design built as a single page application, says it does not use WordPress, and names the tools inside it: SEO, merchandising, a finance application, a trade-in tool, Entrance Engager, behavioral marketing, Exit Interceptor and an analytics engine.
Jason Silberberg, the CEO and co-founder, is quoted saying the approach rests on user journey data. Those are the company's claims in a release it supplied, so a Honda store should ask to see a live site on the package it is offered.