Strategic Marketing
Strategic Marketing describes itself as an automotive direct marketing agency that has developed products and partnerships since 1995. Its platforms page combines direct mail, email marketing and data-driven targeting for sales and service campaigns.
Strategic Marketing: Empower
Its Empower page describes an automated data mining and marketing platform, with pieces such as an integration analysis, market intelligence map and segmentation review, and the site also mentions GM equity mining and co-op and compliance approved brands.
| Product or service | Function |
|---|---|
| Empower | Automated data mining and marketing platform. |
| Sales Builder | Omnichannel sales campaigns. |
| Event-based services | Marketing triggered by customer events. |
| Direct mail and email | Targeted campaigns for sales and service. |
| Co-op and compliance approved brands | Programs approved for manufacturer co-op. |
Purchase-behavior triggers and service re-engagement
Strategic Marketing separates Empower data mining, Sales Builder campaigns and Service Builder campaigns. Its description of Empower identifies purchase behaviors and trigger points in dealership data that initiate communications. strategicmarketing.com
A sales prospect selection and a service re-engagement selection therefore need different eligibility rules. Ask for the underlying customer and vehicle criteria for one actual campaign, then inspect the resulting audience before messages are sent. strategicmarketing.com
That exposes whether the campaign is using the intended trigger rather than simply mailing the entire customer database. strategicmarketing.com