Drive Auto
Drive Auto describes itself as a digital marketing provider for dealerships, auto groups and agencies, using proprietary audience data to reach in-market shoppers. Its about page says the company was founded more than ten years ago.
Drive Auto: Predictive audiences
Its tactics pages cover email, search, connected TV, streaming and YouTube video, and social.
| Product or service | Function |
|---|---|
| Predictive audiences | Audience data to reach active shoppers. |
| Email and SEM | Direct and search marketing. |
| Connected TV and digital video | Ads on streaming, OTT and YouTube. |
| Social | Social advertising. |
Drive Auto: product details
Drive Auto says it was founded more than ten years ago to bring data integrity and transparent advertising to automotive, serves dealerships in over 70% of U.S. states and won a 2023 AWA award for its customer data platform and marketing automation. Its home page describes proprietary audience data used across email, search, connected TV, video and social to reach in-market shoppers, with a sample shopper journey that runs from an offer email opened to an SMS received and an appointment.
It lists independents, franchise dealers, dealer groups and Tier 2 associations among its customers.
Its stated values are data integrity, transparency and partnership. A dealer should ask where its audience data comes from and how consent is handled, how reporting attributes a sale to a channel, who owns the customer data platform records on exit, and whether pricing is a retainer or a share of media spend.