AIM Cruise Incentives
AIM Cruise Incentives describes its program as letting a company offer a five-day, four-night cruise vacation for two to prospective and current customers for doing business with it. Its overview says the destinations are Mexico, the Bahamas or the Western Caribbean.
AIM Cruise Incentives: Cruise certificates
Its about page describes more than a quarter century of experience in incentive marketing and says the company provides free marketing materials with the program. It also says the certificate holder registers within a set window to receive cruise options and planning help.
| Product or service | Function |
|---|---|
| Cruise certificates | Five-day, four-night cruise vacations for two given as customer incentives. |
| Program materials | Marketing materials supplied with the program. |
| Registration and planning help | Support for certificate holders in choosing a cruise. |
AIM Cruise Incentives: product details
AIM Cruise Incentives sells a five-day, four-night cruise certificate for two to Mexico, the Bahamas or the Western Caribbean that businesses give to customers, along with marketing materials such as be-back cards. Its about page says its leadership has more than a quarter century in incentive marketing, that it has served businesses since 2001 and that it is a long-term member of the National Suppliers Council.
Its testimonials come from varied industries, including a credit union, real estate agents and apartment lease-ups, with a credit union marketing manager reporting that auto loans rose 84 percent in a quarter.
Those are client statements chosen by the vendor, and the dealership use is as a purchase incentive or be-back offer. A dealer should ask what the certificate costs per unit, what the customer must pay for taxes, fees and booking, what blackout dates and conditions apply, how redemption rates are tracked and whether state rules on promotional gifts or sales inducements restrict how the offer is advertised.
The home page also lists program benefits, a program overview and testimonials from past cruisers on trips taken on major cruise lines, which shows the product is a travel certificate redeemed by the customer rather than a discount. A dealership should check that the offer's terms appear in the promotion itself so a customer is not surprised by fees at booking.
Its testimonials show the range of uses outside dealerships, from a credit union that reports auto loans rising 84 percent in a quarter and an apartment portfolio that says occupancy moved from 89 to 100 percent, to a trade association that used certificates in a membership drive. A dealership should ask for automotive references and for redemption rates, since the value of an incentive depends on how many recipients travel.
Ask about training.