Autosoft CRM vs Frazer CRM
Autosoft on Autosoft CRM: Customer relationship management within the platform. Frazer on Frazer CRM: Dealer websites and a CRM.
Autosoft CRM and Frazer CRM both come with a dealer management system and both aim at smaller stores, but for different kinds of dealer. Autosoft CRM is the customer relationship module of the Autosoft DMS, which its site positions for low to mid volume franchise dealerships.
Choosing between Autosoft CRM and Frazer CRM
Frazer CRM is the customer follow-up module paired with the Frazer DMS for independent used car dealers, and Frazer lists a hosted version, a payments product called FrazerPay and a full accounting suite. One is shaped around franchise reporting. The other is shaped around a small used lot.
What to check before you choose
Pick by the type of store you run. A franchise store should test manufacturer reporting, parts and service workflows and how the CRM writes back to the DMS.
An independent lot should test inventory entry, deal structuring, floor plan and follow-up on a small team. Ask each vendor what the monthly price is with every module, what forms are kept current by state and what support hours apply.
Check which website and inventory providers connect. Ask for a reference of your size and type.
Autosoft's CRM page describes tracking and follow-up for every lead, automatic de-duplication of customer records through a tool called Clarity that keeps a master record per customer, automated birthday and anniversary emails and analytics on inventory levels, lot time per model, monthly sales and new versus used mix, plus desking with several loan types, scenario building and e-contracting. Frazer says its DMS serves more than 19,000 independent used car dealers and bundles inventory, sales processing, forms and accounting with integrations to over 200 partners.
The difference is where each is strongest. Autosoft is built around franchise-style reporting and desking, while Frazer is built around independent used-car workflows. A small store should test whether its follow-up routines, such as service-due and anniversary messages, are native or require a partner product, and how customer data is exported.
Also compare the data hygiene. Autosoft describes automatic de-duplication into a master customer record, which matters when the same buyer appears as a sales lead, a service customer and an anniversary contact. Ask Frazer how duplicates are handled and ask Autosoft how many third-party integrations are included in the base price; both vendors publish integration counts, so ask for the list.
Finally, ask each vendor what the first month of use looks like for a small team: how many hours of training, who loads existing customer lists, how mistakes in the import are fixed and what support is included. Small stores often lack an administrator, so the quality of the vendor's help is part of the product. Small teams need real help.
Autosoft CRM
Autosoft describes it this way: Customer relationship management within the platform.
Autosoft CRM is the customer-relationship module of the Autosoft dealer management system, sharing DMS data for sales and follow-up. Confirm floor adoption and write-back.
Autosoft describes itself as a dealer management system provider, and its site positions the product for low-to-mid volume franchise dealers. The company says it built the platform from the ground up to reduce data entry, paperwork and the need to move between systems.
Who it says it serves: Low-to-mid volume franchise dealerships.
Frazer CRM
Frazer describes it this way: Dealer websites and a CRM.
Frazer CRM is the customer-follow-up module paired with the Frazer DMS for independent used-car dealers. Confirm workflow fit for a small lot.
Frazer describes itself as a dealer management system for independent used car dealers, and says it supports all types of retail transactions. Its site lists a hosted, cloud-based version, an electronic payments product called FrazerPay and a full accounting suite.
Who it says it serves: Independent used car dealers.
| Field | Autosoft CRM | Frazer CRM |
|---|---|---|
| Provider | Autosoft | Frazer |
| Corporate parent | None recorded | None recorded |
| Primary market | US | US |
| Typical segment | Franchise and independents | Independent dealers |
| Mapped workflows | CRM & sales enablement | CRM & sales enablement |
| Named offerings on its own site | 5 | 4 |
| Connection records in the directory | 3 | 3 |
Overlap and divergence
Autosoft CRM and Frazer CRM are both mapped to CRM & sales enablement.
Autosoft and Frazer both connect to ProMax and Podium, so they sit in the same integration neighbourhood without a listed link to each other. Autosoft has 3 connection records and Frazer has 3.
Read from autosoftdms.com, frazer.com. To score Autosoft CRM against Frazer CRM on the same questions, use the demo scorecard.