Cox Automotive VinSolutions Connect CRM vs Frazer CRM
Cox Automotive on Cox Automotive VinSolutions Connect CRM: A CRM product. Frazer on Frazer CRM: Dealer websites and a CRM.
VinSolutions Connect CRM and Frazer CRM serve very different dealers. Connect is Cox Automotive's dealership CRM for franchise-sized sales teams, linked to vAuto, Dealertrack and marketplace data.
Frazer CRM is a customer follow-up module paired with the Frazer DMS for independent used car dealers, with its pages stressing workflow fit for a small lot. A used car independent would rarely need Connect's ecosystem, and a franchise store would rarely find Frazer's follow-up tools enough.
Choosing between Cox Automotive VinSolutions Connect CRM and Frazer CRM
For an independent, test whether Frazer's follow-up handles your lead volume and whether its inventory and website connections cover your listing sites. For a franchise store, test how Connect handles lead routing, desking and manufacturer reporting, and how it writes back to your DMS.
Compare monthly price with every module, the minimum number of users and the contract term. Ask each vendor what happens if you outgrow the product, and how you would export customers and history.
What to check before you choose
VinSolutions positions its CRM as AI-powered, backed by Cox Automotive shopper data, with desking, 24/7 AI follow-up and marketing automation, and claims stores sell up to 34 percent more vehicles a month. Frazer says its DMS has more than 19,000 independent used car dealer customers and lists hosted Frazer, FrazerPay and a website integration to Dealer Car Search that moves inventory, leads and deals between systems. Those are company statements about very different products.
For a used car independent the question is whether a franchise-style CRM adds enough to justify a second system next to its DMS, or whether Frazer's built-in follow-up is enough. Ask Frazer which follow-up automation is included and ask VinSolutions what a single-rooftop independent would pay and how the DMS link is maintained.
A last point is cost and complexity. A franchise-style CRM brings reporting, desking and marketing automation that a small independent may never use, while a bundled follow-up tool brings less to configure. Ask each vendor for the all-in monthly price for one rooftop with five users, what training is included and how long a typical go-live takes, and request the cancellation terms in writing before signing either.
Also ask how each system fits with the website and inventory tools you already pay for. Frazer lists a direct link to Dealer Car Search, so check whether a separate CRM would add a second lead inbox, and ask VinSolutions which website providers it connects to without extra fees.
Fewer places to look for a lead usually means faster replies. Fewer inboxes mean faster replies.
Cox Automotive VinSolutions Connect CRM
Cox Automotive describes it this way: A CRM product.
VinSolutions Connect CRM is Cox Automotive's dealership CRM, the daily lead, showroom and follow-up system for the sales team, integrated across the Cox ecosystem with vAuto, Dealertrack and marketplace data. Evaluate staff adoption, DMS write-back quality, and how the Connect Automotive Intelligence layer prioritizes customers.
Cox Automotive describes itself as a company transforming how vehicles are bought, sold, owned and used, with data-driven solutions for dealers, fleets, lenders and consumers. Its site presents a family of twelve brands and a set of solution areas, and states that Fullpath has joined the company.
Who it says it serves: Dealers, fleets, lenders and consumers.
Cox Automotive VinSolutions Connect CRM record → · Cox Automotive profile →
Frazer CRM
Frazer describes it this way: Dealer websites and a CRM.
Frazer CRM is the customer-follow-up module paired with the Frazer DMS for independent used-car dealers. Confirm workflow fit for a small lot.
Frazer describes itself as a dealer management system for independent used car dealers, and says it supports all types of retail transactions. Its site lists a hosted, cloud-based version, an electronic payments product called FrazerPay and a full accounting suite.
Who it says it serves: Independent used car dealers.
| Field | Cox Automotive VinSolutions Connect CRM | Frazer CRM |
|---|---|---|
| Provider | Cox Automotive | Frazer |
| Corporate parent | None recorded | None recorded |
| Primary market | North America | US |
| Typical segment | All dealer segments | Independent dealers |
| Mapped workflows | CRM & sales enablement | CRM & sales enablement |
| Named offerings on its own site | 7 | 4 |
| Connection records in the directory | 1 | 3 |
Overlap and divergence
Cox Automotive VinSolutions Connect CRM and Frazer CRM are both mapped to CRM & sales enablement.
Cox Automotive and Frazer both connect to Impel, so they sit in the same integration neighbourhood without a listed link to each other. Cox Automotive has 1 connection records and Frazer has 3.
Read from coxautoinc.com, frazer.com. To score Cox Automotive VinSolutions Connect CRM against Frazer CRM on the same questions, use the demo scorecard.