Frazer
Frazer describes itself as a dealer management system for independent used car dealers, and says it supports all types of retail transactions. Its site lists a hosted, cloud-based version, an electronic payments product called FrazerPay and a full accounting suite.
Frazer: Frazer DMS
The company says Frazer connects directly to the Dealer Car Search website so that inventory, leads and deals move between them.
| Product or service | Function |
|---|---|
| Frazer DMS | Inventory management, sales processing, buy-here-pay-here, forms printing and a full accounting suite. |
| Hosted Frazer | A cloud-based version hosted and supported by Frazer. |
| FrazerPay | An electronic payments solution for independent used car dealers. |
| Frazer Websites and Frazer CRM | Dealer websites and a CRM. |
Frazer: product details
Frazer's site says its DMS is used by more than 19,000 independent used car dealers in all 50 states and lists inventory management, sales processing, unlimited forms printing and customization, a full accounting suite, extensive reports and integrations with over 200 industry partners. It also sells Hosted Frazer, a cloud version running on a remote server that Frazer manages, and FrazerPay, an electronic payments product, and says its website product connects directly to Dealer Car Search so inventory, leads and deals move between the two.
Support is described as free and unlimited, which a buyer should confirm in the contract.
Frazer connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |
| Podium | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | podium.com · September 1, 2026 |