Dealership website and CDP integration guide

What to check before you decide

Consent comes next. Tracking visitors for marketing needs a consent approach that matches the laws in the states you serve.

Find out how the website records a visitor's choice, how the platform honors it and how a withdrawal is applied. Check what is collected before a visitor chooses.

Many privacy laws treat precise location and similar data as sensitive.

Look at identity. A visitor becomes a known person when they submit a form or click an emailed link. Ask how the platform links the earlier anonymous activity, how long it keeps unlinked data, and what it does when two people share a device.

Check quality. Test the events with a real browser session.

Visit a vehicle, start a form, call from the page, and confirm each event arrives once, with the right fields. Watch for duplicates, missing events and events that fire on pages they should not.

Get an answer on what the tags cost in speed. Each script slows the page, and a slow page loses shoppers. Measure load time before and after, on a phone.

Then document the setup and review it whenever the website changes.

Repeat the event test after every website redesign or plugin update, because tags are easy to break without anyone noticing, and a month of missing events can leave the platform with a distorted picture of what shoppers did, which then flows into every audience and report built on top of it.

Keep a one-page tag inventory listing each script, why it is on the site, who asked for it and what it costs in load time, and remove any tag whose owner cannot say what it still does.