CDK Global Roadster

CDK Global Roadster: CDK Global acquired Roadster, a digital retail platform, in June 2021, announced in a Business Wire release carried by Auto Success, F&I and Showroom and RV Business. CDK describes Roadster as the base of its digital retail offering, which it presents on its automotive digital retailing page.

CDK Global company profile CDK Global official website

CDK Global Roadster: CDK Websites and Roadster

The company describes an omnichannel experience in which a dealer can transact online and in the showroom. It says the platform lets dealers sell new and used vehicles completely online while allowing shoppers to begin and end the buying process wherever they choose, online or in the store.

Named tools include an internet lead response system that sends messages to car buyers at any hour, trade valuation using mobile-first technology described as bringing transparency to the appraisal. A dealer chat solution staffed by live automotive experts that answers customers' questions.

CDK's insight article on Roadster describes dealerships turning buying excitement into action with the platform. A CDK digital retail solution page describes it in more detail.

A Roadster page for digital retailing survives on a separate site, which shows the product's pre-acquisition presentation.

CDK positioned the acquisition as bringing a fully integrated end-to-end retail solution to the market and as helping franchise dealers compete with digital-first used vehicle marketplaces. Those are statements of the company's intent in the announcement.

Digital retail sits between the website and the finance office. So the questions are about connections: how deals move to CDK's DMS and CRM, how payments and incentives stay current, how credit applications and disclosures are handled, how trade offers are honored and how chat conversations are handed to the store.

Verify each integration first.

Roadster is the digital retail platform CDK added through an acquisition in 2021. It embeds in a dealer's own website so a shopper can pick a vehicle, arrange financing and complete the transaction online or in store.

CDK describes an omnichannel mode where staff open the CRM customer profile from the admin page, collect documents from check-in and see changes made by either the customer or a salesperson in sync. It is meant to work with the dealer's CRM, lenders and website provider.

Ask which lenders are live, how trade-in values are set and how an online deal is handed to the finance office.

CDK Global Roadster functions
Product or service	Function
CDK Websites and Roadster	Dealer websites and digital retailing.