Tekion Digital Retail
Tekion Digital Retail: Tekion describes Digital Retail as an end-to-end car buying experience for shoppers and dealerships. The company says it connects to Tekion's Automotive Retail Cloud, its DMS and CRM.
Tekion Digital Retail: Digital Retail and Digital Service Experience
That link is meant to move a deal between online and in-store steps without re-entering data.
Tekion lists live online negotiation and sales features. It describes one hub for deals, documents, payments and delivery.
It also describes a document vault that keeps customer data inside the dealership's own system.
The company says the tool shows full costs, including fees and taxes. It presents AI-powered workflows as a way to speed up a deal.
Tekion also sells a related product, Virtual to Visit, for sales and service experiences.
A dealer on another DMS would ask whether the tool works without Tekion's core system. It would ask what the deal looks like when the shopper walks in.
Tekion says it built its digital retail tool to keep customer data inside the dealership's own system, not a third-party marketplace. The company also sells Virtual to Visit for sales and service experiences.
Its press materials say the tool shows full costs including fees and taxes.
Reports place the company's valuation above 4 billion dollars after a July 2024 raise. That says something about funding, not about how well any one tool works for a given store.
Tekion Digital Retail is the online buying tool that runs on its DMS and CRM. The company describes full cost transparency with fees and taxes, live online negotiation, a central hub for deals, documents, payments and delivery, remote completion of entire deals and electronic signing where staff and customer see signatures in real time.
AI handles part of the engagement so staff are not tied up. A store should check how online deal terms are locked, what happens when a customer changes a trade value and which lenders return decisions live.
| Product or service | Function |
|---|---|
| Digital Retail and Digital Service Experience | Online buying and service tools. |