CUDL / Origence Credit Union Lending
CUDL / Origence Credit Union Lending: CUDL, part of Origence, describes itself as a credit union indirect lending network. It connects credit unions with auto dealers while letting each credit union keep control of its underwriting standards and member relationships.
CUDL / Origence Credit Union Lending: Lending automation
Dealers submit financing applications through the network to reach credit union lenders.
The company lists tools for dealers. eContracting is described as speeding deal processing and funding. DMS integration passes real-time data into the application.
SmartFund is a funding tool meant to speed cash flow. Second Look lets a dealer say yes to more customers and keep deals in the store.
Marketing is a further piece. AutoSMART and AutoSMART PLUS are described as putting a dealer's inventory in front of credit union members who are already approved and shopping.
The network spans dealers coast to coast.
Credit unions are member-owned, so a dealer's relationship with them differs from a bank or captive lender.
A finance manager would ask which credit unions are active in the store's area. It would ask how applications are submitted from the store's DMS and how contracts are funded.
Lender programs and fees vary. The category guide for finance sources lists a neutral checklist.
Ask about exit terms.
Origence started as the CUDL indirect lending network in 1994 as a credit union service organization. It is owned by 124 credit union shareholders.
CU Direct changed its lending subsidiary's name to Origence Lending Services and kept CUDL as the brand for dealers.
CUDL connects credit unions with about 20,000 auto dealers. Credit unions keep control of their own underwriting rules.
CU Direct marked CUDL's 30th anniversary in 2024.
| Product or service | Function |
|---|---|
| Lending automation | Automation tools for credit union lending. |