DealerCenter Websites

DealerCenter Websites: DealerCenter describes its websites as custom, responsive and search-optimized, designed to give a shopper a consistent online experience on any device. The company sells them together with its dealer management system for independent dealers, which also covers inventory, CRM, buy here pay here accounts, a mobile app and digital marketing tools.

DealerCenter company profile DealerCenter official website

DealerCenter Websites: Websites, digital marketing and digital retailing

Its pages say the site structure is built for search, with regularly updated sitemaps that help search engines crawl the site. A shopper can be directed from the site to an online credit application, which connects the website to the finance side of the DMS.

A DealerCenter support section on digital marketing and custom websites explains the administration.

The DMS behind the site has a broad feature list: deal management, electronic licensing, electronic contracts and forms, lead management, email and text campaigns, call recording and automated messaging, plus Android and iOS apps that handle license scanning, check-in and check-out, appointments and alerts.

Integrations named in outside descriptions include accounting software, credit bureaus, vehicle history providers, valuation guides, auction and listing services, which is consistent with the features that independent dealers rely on. A separate page explains how a dealer gets started, and Dealer 101 has a resource page on the DMS.

Software Advice carries an independent listing for DealerCenter. BuiltWith tracks websites that use the platform, which shows its footprint from an external source.

For an independent dealer, the key evaluation points are ownership of the domain and content, editing rights, how the inventory feed is controlled, how the site handles the credit application and consent, how leads reach the CRM, and what happens to the site if the dealer changes DMS.

DealerCenter sells dealer websites as part of the same product family as its DMS and CRM. Nowcom Corporation, its maker, sells to independent dealers.

Its pricing page lists the plans.

A small dealer would ask if the site can be moved to another host and who owns the domain.

DealerCenter Websites functions
Product or service	Function
Websites, digital marketing and digital retailing	Additional modules the directory tracks.