DealerClick CRM
DealerClick CRM: DealerClick describes its CRM as fully integrated inside its DMS, built to nurture leads from prospect to sale. It tracks prospects and connects with the DMS's inventory tools, which include pricing and vehicle history and a direct link to Kelley Blue Book data.
DealerClick CRM: DealerClick CRM
The system supports retail, wholesale, buy here pay here, lease here pay here, leasing and rent-to-own deals. Users can desk deals and manage transactions in the same platform.
Mobile tools let a user manage inventory, desk deals and communicate by text or email over an encrypted connection.
DealerClick lists connections with lenders, the credit bureaus, 700Credit, vAuto, QuickBooks and Kelley Blue Book, plus contract and titling providers. It is aimed at independent dealers.
The DealerCenter, Frazer and Wayne Reaves entries describe comparable independent systems. A dealer would ask how leads from listing sites are captured and how the CRM connects to the website.
It would also ask how texting consent is recorded and how data leaves the system on exit. The category guide for CRM lists a neutral checklist.
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| Product or service | Function |
|---|---|
| DealerClick CRM | Lead capture, segmentation and automated drip campaigns, pipeline visibility, task automation and DMS integration. |
A CRM within the independent-dealer operating system
DealerClick places CRM, inventory and websites within a DMS designed for retail, wholesale, buy-here-pay-here, lease-here-pay-here, leasing and rent-to-own operations. Its browser-based DealerClick Online is offered alongside specialized modules. dealerclick.com
A dealer buying the CRM should therefore define which sales model and modules the proposal covers. Use one customer with an existing vehicle interest, enter the follow-up activity and inspect the handoff to the relevant deal workflow. dealerclick.com
For a financed in-house account, distinguish the salesperson's prospect record from the servicing work that begins after the sale. That separates lead handling from the additional DMS functions the business may also need. dealerclick.com