eBizAutos Ad Network
eBizAutos Ad Network: eBizAutos describes its Ad Network as a vehicle advertising product that promotes a dealership's inventory across several channels, with the stated aim of generating traffic, leads and sales. It sits within a wider eBizAutos catalogue that also includes dealer websites, inventory and lead management tools, reporting, audio and video features and a mobile app.
eBizAutos Ad Network: eBizAutos Ad Network
The company's site names pay-per-click advertising as one channel, placing dealer ads in front of shoppers who search on Google.
A second named element is vehicle retargeting. eBizAutos says the tool monitors which vehicles a shopper views on the dealership's website. If the visitor leaves without making contact, personalized ads showing those specific vehicles follow the shopper to other websites.
The company presents this as repeated chances to bring the shopper back to the store.
The third element is multi-platform posting. eBizAutos says a dealer can post used inventory to Craigslist, eBay and OfferUp from the same system. Each of those marketplaces has its own rules for dealer listings.
So a store should ask how the product complies with them and who is responsible if a listing is removed.
Trade coverage in Auto Dealer Today describes eBizAutos working with Chrome Systems data tools to deliver its dealership marketing solutions. Chrome Systems is a vehicle data provider.
The report ties the partnership to the accuracy of vehicle descriptions used in the marketing products. It is a useful detail because inventory ads depend on clean year, make, model and trim data.
The Ad Network is normally bought alongside other eBizAutos products rather than as a standalone service, according to how the company organizes its site: the website, inventory feed and advertising all draw on the same vehicle list. A dealer on a different website provider would want to ask whether the feed can be sourced from a third-party site, and whether ad accounts and tracking pixels remain the dealer's own if the relationship ends.
Third-party listing sites such as G2 and SaaSworthy carry pages for eBizAutos as well. It records what the company describes, points to the company profile for the full portfolio, and links the category guide for dealer advertising and inventory syndication, which lists the questions to put to any provider.
eBizAutos was founded in 2001 by Parker Dunn and is based in Las Vegas. Its own site says thousands of franchise and independent dealers use it.
It describes the Ad Network as a source of first-party, ready-to-buy leads.
The company also sells websites, retargeting, lead management and mobile apps. It says two of the five largest dealer groups use it for websites and internet marketing.
A dealer would ask how a lead from the network is defined and billed.
| Product or service | Function |
|---|---|
| eBizAutos Ad Network | Advertising intended to generate traffic, leads and sales. |