Edmunds Marketplace

Edmunds Marketplace: Edmunds describes its dealer program as a way to expose new and used inventory on Edmunds and across partner sites. The Premier program, announced as a revamped dealer offering, is presented as a way to better connect shoppers and dealers.

Edmunds company profile Edmunds official website

Edmunds Marketplace: Marketplaces & lead providers

It is the umbrella under which the marketplace listings sit.

According to the Edmunds press page on Premier, participating dealers receive direct website traffic through targeted social advertising, promoted display ads on Edmunds, dedicated emails and a single platform for connecting with shoppers through web chat, text and Facebook Messenger. The company describes this as a set of tools for reaching shoppers at more than one point in the buying journey.

Edmunds Ad Solutions is described as a mobile-optimized ad product that lets a dealer target in-market car shoppers on Facebook and Instagram. Edmunds says it uses first-party shopping data gathered on its own site to serve native ads that are relevant to what a shopper has been researching.

The company positions this as distinct from the marketplace listing itself.

The used-vehicle side is described separately. Edmunds says it can upload dealer used inventory to Facebook Marketplace, where shoppers view listings directly on Facebook.

It describes a program called Used+ that gives shoppers an extended warranty and roadside assistance on eligible vehicles. Program terms are set by Edmunds, so the specific eligibility rules should be read in the dealer agreement.

Edmunds publishes its dealer terms and conditions and an advertising agreement on its site. A dealership evaluating the marketplace should read those documents for how leads are delivered, how listings are approved, how cancellation works and what the store agrees to regarding pricing shown to the public.

Edmunds also runs separate industry pages for new-car dealers and used-car dealers, each describing a suite of products. The new-car page and the used-car page emphasise different tools.

So the marketplace record here should be read together with whichever page matches the store's inventory mix.

For evaluation, ask which inventory sources Edmunds accepts, how quickly price and availability changes appear, how leads are routed to the CRM, and what reporting the store receives. Involve the daily users.

Edmunds began in 1966 as a publisher of appraisal booklets for used cars. It launched Edmunds.com in 1995.

In 2000 it introduced True Market Value, a suggested transaction price service.

In 2009 it began showing actual new car inventory on dealer lots. Wikipedia and the company's own history page carry the timeline.

A dealer would ask how inventory is fed and how a listing is matched to shoppers.