Edmunds Trade-In

Edmunds describes its trade-in offering for dealers as a set of tools that engage consumers who are already looking up what their car is worth. The current Edmunds Trade-In Tool is described on the Edmunds industry site as an in-line app native to a dealer's own website, using Edmunds' valuation and a low-friction form to give a shopper a trade-in appraisal value and hand the dealer the shopper's contact details.

Edmunds company profile Edmunds official website

Edmunds Trade-In: Marketplaces & lead providers

The tool uses artificial intelligence and predictive search to complete entry fields as the shopper types, which the company presents as making the form fast on any device. The purpose is lead capture from the dealer's own site, a different route from the marketplace listing that Edmunds also sells.

Earlier Edmunds products show the history. A press release describes a tool called MyAppraise that connected consumers appraising their car on Edmunds with local dealers who wanted used inventory.

The consumer entered a VIN, answered condition questions and photographed the vehicle at specified angles. Dealers received the information to give an estimate.

Auto Remarketing covered the launch as a trade-in and lead tool.

Another release described making Edmunds' car appraisal tool available on dealer websites. A third described a customized tool to help dealers validate pricing with shoppers.

Read together, they show Edmunds offering valuation content to dealers in three ways: on Edmunds itself, embedded on the dealer's site, and as a pricing validation aid.

Edmunds' True Market Value figure, described on its own TMV page, is the valuation brand behind the tool. The company describes the figure as its estimate of what people are paying for vehicles.

The public consumer appraisal page uses the same brand. A dealer should ask which valuation is used in the embedded tool.

The tool creates leads that the dealer must follow up on. So the useful questions are operational: how quickly leads are routed to the CRM or BDC, what fields are captured, whether photos are included, how an offer is presented to the shopper and whether the dealer can set a range instead of a single figure.

The consumer-facing text and disclaimers also matter, since an appraisal value shown on a dealer's page is read as an offer by many shoppers.

The category guide for appraisal and trade-in lead tools provides the common checklist. Verify each integration first.