Stella Automotive AI STELLA Insights
Stella Automotive AI STELLA Insights: Stella Automotive AI develops voice AI for dealerships. STELLA Insights is the real-time performance analytics part of its suite.
Stella Automotive AI STELLA Insights: STELLA Catalyst and Insights
It reports on how the company's AI agents handle calls and other interactions.
The wider suite includes agents for reception, service appointments, outbound engagement, lead follow-up, recalls and customer retention. Stella says inbound calls are answered on the first ring, at any hour, with many calls handled at once.
Conversations are meant to sound personal.
Stella lists compatibility with major DMS platforms such as CDK, Reynolds, Tekion and DealerSocket. Messaging and call routing are customizable.
The company says it scales without extra staff and processes inquiries quickly.
The company describes itself as an approved vendor in a Ford Direct program and says it holds a service organization control attestation. Those are the company's statements, so a dealer should ask for the documents.
Analytics matter because an AI agent is only as good as its results. A general manager would ask which measures are reported.
It would ask how call outcomes are labeled, how transcripts are stored and how errors are found. The category guide for conversation analytics lists a neutral checklist.
Check data export options. Ask what is included.
STELLA Automotive AI was established in 2022 by Josselyn Boudett, who has two decades in AI. It reports a 19.7 million dollar Series A and says it was named Microsoft's Copilot for Automotive in 2024.
It lists more than 300 dealerships.
The suite has STELLA Reception for call routing, STELLA Service for booking and STELLA Sales for lead qualification. Insights is the analytics piece on customer interactions and operations.
STELLA Insights is the reporting side of Stella's voice assistant. The company describes call trends, outcomes and customer behavior in one place, drawn from the calls the assistant handles for sales, service and reception, in English and Spanish.
The wider product answers on the first ring, books service, qualifies leads and routes harder questions to staff. A dealer should ask what a call outcome label means, how long recordings and transcripts are kept, and whether call data can be exported for the store's own review.
| Product or service | Function |
|---|---|
| STELLA Catalyst and Insights | Catalyst is a listed solution; Insights provides real-time performance analytics. |