Stella Automotive AI

STELLA describes itself as a conversational AI voice assistant for automotive dealerships that answers calls around the clock and books service appointments. Its site states that it is an approved FordDirect vendor and says the company was founded in 2022 by automotive experts.

Stella Automotive AI: STELLA Reception

The product is presented as a suite of department agents, each aimed at a specific dealership task.

Stella Automotive AI functions
Product or serviceFunction
STELLA ReceptionInbound call handling and routing.
STELLA ServiceBooks appointments into the dealership scheduler.
STELLA Sales and LeadEngages sales inquiries and follows up on leads.
STELLA Outbound, Equity, Recall and Defector agentsOutbound customer engagement, equity opportunities, open recalls and lapsed customers.
STELLA Catalyst and InsightsCatalyst is a listed solution; Insights provides real-time performance analytics.