TradePending Service Offers
TradePending Service Offers: TradePending, now presenting its products under the Protomiq name, describes Service Offers as a tool that keeps dealerships in front of past customers. It sends automatic monthly touchpoints so that a store can book service appointments before a competitor does.
TradePending Service Offers: Service Offers
The company frames the problem as customers who vanish after the sale. By the time they need service, they may have found another shop.
Service Offers is aimed at service directors who want to keep those customers.
Service Offers works alongside Value Watch. Value Watch sends owners a monthly update on their vehicle's value, and the offers ride along in those messages.
The public page does not detail how offers are presented or how they are customized. A store should ask to see sample messages and to learn what the service director can edit.
Because the messages are sent automatically, consent and control matter. A service director would ask how recipients are chosen and how unsubscribes are honored.
It would ask how offers are priced and approved and how bookings are tracked. The category guide for service marketing lists a neutral checklist.
Involve the daily users.
Protomiq, formerly TradePending, is backed by Capstreet, a Houston private equity firm. 700Credit lists Protomiq on its site, and the two integrated 700Credit's prequalification soft pull into Protomiq's Approve product. That lets a dealer see scores and credit reports at the top of the sales funnel without an SSN or date of birth.
A service-offer tool of this kind would need clear rules on how a customer's credit data is stored.
TradePending sells both trade-in valuation and a lightweight video tool for the service drive. The video side lets an advisor record and share a short clip that shows a customer a maintenance or repair item, with little training.
The valuation side uses real-time local market data, a zip-code radius and daily updates to produce a single guaranteed offer that the dealer can configure to match its acquisition plan. Together they target service customers who may be ready to trade.
A store should test how offers compare with its own appraisals and how video is stored and attached to the repair order.
| Product or service | Function |
|---|---|
| Service Offers | Transparent service pricing, recall lookups, promotions and online scheduling. |