TradePending tradeIQ

TradePending tradeIQ: TradePending, which now presents itself under the name Protomiq, describes tradeIQ as a trade-in valuation and lead capture product. Its pages say it evaluates a trade-in value alongside the customer's propensity to complete a purchase after seeing the valuation.

TradePending company profile TradePending official website

TradePending tradeIQ: tradeIQ

So the dealership understands buyer intent as well as the number.

The company says tradeIQ gives the team the equity position, payoff information and buyer context needed to enter a trade conversation already knowing where the deal stands. Dealerships can prioritize trade opportunities by equity position, readiness and buying intent, which is described as a lead management feature.

A video walk-around feature lets customers upload a short video of their vehicle, which the company says gives the dealership better insight into its condition. Auto Success reported the launch of the trade-in tool with this feature.

The tool also shows local market supply and demand data, which the company says helps customers see how their vehicle compares to similar models in their area and helps the dealership with pricing decisions. It is described as fully configurable.

So a dealership can set value ranges reflecting local market trends, inventory needs and its own goals, and manage customer expectations.

TradePending's earlier pages and its blog describe how dealer trade-in valuation tools work and why dealers use them. A DealerRefresh forum thread collects dealer experiences with several trade-in tools, including TradePending.

CBT News also published an interview with the company's chief executive about turning digital buyer signals into showroom sales.

The rebranding matters when reading older material.

A used car manager would ask how the value shown to the consumer is generated, how the range is controlled, how leads flow to the CRM, how the equity and payoff figures are obtained and with what consent, and how the tool is presented on the dealer's website. The category guide for trade-in and appraisal tools lists the common checklist.

Confirm who owns the data.

Protomiq announced tradeIQ in July 2026 with offerIQ and paymentsIQ. The company says the IQ products turn shopper activity into buyer intelligence that sales teams can use the moment a lead reaches the CRM. tradeIQ is the trade-in valuation and lead capture piece.

offerIQ turns website visitors into real offers, including single-price trade-in offers. A dealer would ask how the valuation source is chosen.

TradePending tradeIQ functions
Product or service	Function
tradeIQ	Trade valuation for website shoppers.