Dealer Peak
DealerPeak describes itself as an automotive CRM built for dealer groups and single stores. Its About page says the company began creating CRM tools in 1999, out of an auto group in Portland, Oregon, and its site says the CRM is OEM certified with major brands.
Dealer Peak: DealerPeak CRM
The platform combines desking, lead management and equity mining, and the site publishes pages by role, including one for owners and general managers.
| Product or service | Function |
|---|---|
| DealerPeak CRM | A CRM with desking, trade appraisals, credit pulls, equity mining and inventory. |
| Reporting | Group-level reporting with the ability to drill into one location, team or associate. |
| Integrations | An open API and DMS and F&I integrations. |
| Call management and mobile app | Call tracking and reporting, and a mobile app. |
| Omni-channel marketing | Marketing and communications from the CRM. |
| Other segments | A version for RV, powersports and boat dealers. |
Dealer Peak connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |