AutoFi
AutoFi describes itself as a sales platform that brings online and in-store car buying together, with a mission it calls driving automotive sales momentum. Its site says the platform delivers real payments, deal structures and lender intelligence at every stage, from the first click to the close.
AutoFi: Digital Retailing
The company organizes its work around digital retailing for shoppers online and a showroom tool that lets sales staff structure deals collaboratively in the store.
| Product or service | Function |
|---|---|
| Digital Retailing | A finance-centric online experience with real payments, real options and personalized deal paths. |
| Showroom | An in-store tool for structuring deals collaboratively with the customer. |
| AutoFi Commerce and AutoFi Desk | Product names for the commerce and desking parts of the platform. |
| AutoFi Trade | The trade-in product name. |
| Lending as a Service | The lender-connection product name. |
AutoFi connections
| Connected company | Published relationship | Source |
|---|---|---|
| Dealertrack | Lender and retail workflow; verify scope Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | · August 19, 2026 |
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |