CarNow
CarNow describes itself as an AI-enabled conversion platform for automotive retail, founded in 2014 by a dealer, engineers and a startup veteran. Its site says the company believes dealerships have a conversion problem rather than a traffic problem, and presents tools across the website, sales and service.
CarNow: ChatNow
The company lists manufacturer partners on its About page and says it combines technology for the buying journey with people who guide customers when needed.
| Product or service | Function |
|---|---|
| ChatNow | AI-powered website chat. |
| BuyNow and Real-Time Retail | Digital retail products for online purchasing. |
| CarNow Trade | A trade-in product. |
| ServiceNow | A service scheduling and engagement product. |
| Lane Assist | AI-powered outreach that identifies customers due for service and schedules appointments. |
| Cruise Control | Lead management that captures shopper engagement, identifies purchase intent, prioritizes high-intent buyers and nurtures the rest. |
CarNow connections
| Connected company | Published relationship | Source |
|---|---|---|
| Dealertrack | Dealer-configured retail workflow Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | · August 19, 2026 |
| DealerOn | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealeron.com · September 1, 2026 |
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |
| DealerSocket | Certified integration partner Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealersocket.com · September 1, 2026 |