CarGurus
CarGurus describes itself as a vehicle marketplace founded in 2006 to bring more trust and transparency to car shopping, with a mission to give people the power to reach their destination. Its site offers used and new car search with deal ratings, an AI-assisted search called Guru, and tools for selling a car and starting financing online.
CarGurus: CarGurus Listings
The company also lists a Dealership Mode for comparing cars and estimating all-in prices in person, and dealer-facing products for listings, digital retail and wholesale acquisition.
| Product or service | Function |
|---|---|
| CarGurus Listings | The marketplace where dealers list inventory and shoppers see deal ratings. |
| Digital Deal | The company’s digital retail product name. |
| CarOffer | A wholesale buying and selling product name. |
| Instant Max Cash Offer | A program for selling a vehicle to a dealer. |
| Guru and Dealership Mode | AI search and an in-store comparison tool for shoppers. |
CarGurus connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |