DealerSpike
DealerSpike: Dealer Spike describes itself as an all-in-one website provider for dealerships in powersports, RV, marine, trailer, agriculture, truck and heavy equipment, based in Lake Oswego, Oregon. Its site says the website, inventory, marketing and analytics are meant to work together and that the company also supports manufacturer programs.
DealerSpike: High-performance websites
The company presents AI-powered search on its sites and services for marketing campaigns, and publishes customer reviews on a separate page.
| Product or service | Function |
|---|---|
| High-performance websites | Dealer websites that showcase inventory and capture leads. |
| Inventory and analytics | Inventory tools and analytics connected to the site. |
| AI-powered search | Search on the site that helps shoppers find inventory. |
| Marketing campaigns | Marketing run by a team that knows the industry. |
DealerSpike: product details
Dealerspike, also written Dealer Spike, builds websites for powersports, RV, marine, trailer, agriculture, truck and heavy equipment dealers from Lake Oswego, Oregon. It was founded in 2008, says it serves more than 6,800 dealers and holds over 70 manufacturer partnerships.
Its site features include a content system for self-service updates, built-in SEO, price-drop alerts, 360-degree walkarounds, payments for parts and accessories and payment calculators. It focuses on powersports and RV.
It started in 2008.
It also sells local SEO, paid search, paid social and reputation management. A dealer should ask which manufacturer programs apply to its brand, whether DMS inventory integration is real time and what is covered by the monthly fee.
DealerSpike connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |